With plans to expand its international footprint more in 2017, apparel retailer Cotton On says it has strategies in place to improve its online shopping platform further, following its recent implementation of a number of enhancements.
Australian shoppers spent a whopping $21.65 billion on online retail in 2016, according to NAB. As we brace for another record setting year, there are a few emerging technologies in e-commerce that we need to keep an eye on in 2017. You may heard of some of these, others perhaps not.
The talk of Amazon coming to Australian shores has never been more rife than in 2017, as this is the year it’s speculated to happen. Amazon’s entrance could be a double-edged sword according to Nathan Huppatz and Ben Hare, who discuss what online retailers can do to prepare.
“Buy now, pay later” startup Afterpay and payments ssyem company Touchcorp will merge to form a new public company.
Pureplay Kogan.com outperformed in the six months to December 2016, with a net profit after tax of $3.7 million, not only beating its full year prospectus forecast of $2.5 million, but beating rivals Amazon and Alibaba in its dividend payout.
Digital marketing will continue to play an increasingly significant role when it comes to marketing strategies. Research conducted by Forrester projects that by 2019, marketing leaders will spend more than US$103 billion on email marketing, social media marketing, display advertising and search marketing in the USA alone.
With online holiday shopping sales dominating retail business headlines in 2016, marketers are scrambling to take advantage. This special report focuses on the key events and offerings available for Australian brands in the Asia-Pacific region, and key insights on how to execute.
Retention marketing is all about people. Adopting this new customer-based advertising approach allows marketers to keep up with the evolving digital landscape.
Thinking about launching an affiliate program to grow your online sales and brand awareness?
Or maybe you have already launched your program and looking for ways to drive incremental growth?
Openpay has teamed up with Raincheck to create a new app developed to increase conversion rates. Consumers can now save items online into a “wishlist”, and be notified when passing a bricks and mortar store location.