Alibaba will set up country pavilions and cooperate with foreign embassies to enhance global trade between small businesses and the Chinese market.
After long deliberation over quality nominations, the shortlisting process is now complete for this year’s StarTrack Online Retail Industry Awards finalists. Here are the 2015 finalists.
Leveraging the success of the storytailing trend, the Cotton On Group is the latest brand to release its own publication called The Issue.
Facing web performance and product discoverability issues, Woolworths customers have failed to be impressed by the company’s new site, with many switching to competitor online stores.
Google has introduced enhancements to its mobile ads to improve the user experience and to provide a better return on investment for advertisers.
Chinese e-commerce giant Alibaba is selling its US-based boutique marketplace 11 Main to social shopping site OpenSky just a year after its official launch.
Home Depot is the US latest big retailer to embrace mobile visual search, with its iPhone app recently offering the functionality in beta as part of its omnichannel strategy.
Since our last look at email marketing a touch over two years ago, online retail itself has changed dramatically. But despite measures from major webmail applications to curb the prevalence of commercial, customers are still responding strongly with marketing campaigns conducted via email.
Everyone is talking about Millennials and ways to market to this new and connected demographic. If you think this is the most important demographic to pay attention to or that Baby Boomers don’t use eCommerce, think again.
Being small has its advantages – there’s less loopholes to jump through to get an initiative off the ground, be the first off the blocks or trial something new.