Profiles | Our Authors
Campbell’s Articles
-
eSold Appoints Mark Freidin as First Chairman
Since leaving CatchOfTheDay, Mark Freidin has maintained his clear dedication to the local online retail sector, resulting in a new appointment at eSold.
- 24th May
- Campbell Phillips
- Comments 1
-
Myer’s Positive Sales Streak Continues
The Australian department store reports sales growth for the fourth consecutive quarter, but Myer still faces depressed consumer sentiment and looming price wars with rival brands.
- 23rd May
- Campbell Phillips
- Comments 0
-
Rocket Internet’s South-East Asian Zappos Clone Raises $100M
Zalora is South-East Asia’s answer to Zappos, and while it’s only just over one year old, it’s already received a large windfall of $100 million in funding.
- Campbell Phillips
- Comments 0
-
Adore Beauty Declares First Bricks and Mortar Outlet Open for Business
More than a decade old, Adore Beauty has been selling skincare and beauty products purely online the entire time. Now, the company has opened a bricks and mortar skincare salon.
- 22nd May
- Campbell Phillips
- Comments 3
-
Coca-Cola and Leo Burnett Team Up to Sell Peace in a Can
Is this the future of marketing, or a slap in the face? Leo Burnett’s new ‘Small World Machines’ for Coca-Cola appears to be more of an insult to human intelligence than the “humanitarian” initiative it bills itself as.
- 21st May
- Campbell Phillips
- Comments 1
-
Specialty Fashion Group Turns to Affiliate Marketing
The womenswear apparel company, which includes well known brands like Katies and City Chic, has announced a new affiliate marketing partnership with Commission Factory.
- Campbell Phillips
- Comments 0
-
Scoopon GM Discusses Survival in a Consolidating Market
On Scoopon’s third anniversary, General Manager of Sales Jon Beros discusses his company’s successes, as well as providing some tips on how to survive a consolidating market.
- Campbell Phillips
- Comments 0
-
Loyalty Programs in Australia: Coles Flybuys Takes First Place
Do retailer loyalty programs actually foster customer loyalty? Not according to this market research, but they do encourage spending, and Coles’ offering is perceived as the best around.
- 20th May
- Campbell Phillips
- Comments 0
-
PeSA Gala Night Aims to Break Records for Reach Foundation
Last year, PeSA’s Gala Dinner raised over $89,000 for the Reach Foundation. Organisers Phil Leahy and Chris Morley hope they can outdo themselves come May 30.
- Campbell Phillips
- Comments 0
-
Amazon’s Amazing UK Tax Swindle
Reports arriving from the United Kingdom reveal the online retail juggernaut received more in government grants than it paid in company taxes for 2012.
- Campbell Phillips
- Comments 2


