Campbell’s Articles
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Overwhelming Majority of Australians Prefer to Buy Local Online
According to new research released by MasterCard, as many as 98 percent of Australian consumers seek out local websites when shopping online.
- 07th December
- Campbell Phillips
- Comments 3
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OO.com.au Enlists Radio Host for Online Video Marketing Campaign
Online department store, OO.com.au, is striving to promote its brand and is diving into a new online video marketing campaign in order to achieve it.
- Campbell Phillips
- Comments 0
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Australia’s Busiest Online Shopping Day Predicted
In a joint release, eBay, PayPal and Australia Post have predicted that this coming Sunday will be the busiest online shopping day Australia has seen.
- Campbell Phillips
- Comments 0
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The US is Winning the Internet… and They Know It
Reports from the US highlight the plight of local Australian retailers as more e-commerce sales go to international websites.
- 06th December
- Campbell Phillips
- Comments 1
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comScore Research Highlights Mobile Usage
While comScore’s US online retail statistics have kept headlines focused on industry performance, it’s m-commerce that’s set to gain the most ground.
- 05th December
- Campbell Phillips
- Comments 0
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Australian Benchmarking Study for Online and Multichannel Retail
Retailers spend a lot of time weighing up their own business against the industry as a whole. Now, Power Retail has developed a framework for accurately benchmarking the Australian landscape.
- Campbell Phillips
- Comments 0
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The Big Five E-Commerce Countries of 2012
Market research firm A.T. Kearney has released its Global Retail Development Index, which includes details on the top countries for e-commerce startups.
- Campbell Phillips
- Comments 1
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Alibaba Group Reaches One Trillion
The rise in Chinese online retail has launched Alibaba Group into poll position as a contender for largest e-commerce business worldwide.
- Campbell Phillips
- Comments 0
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Infographic: Australian Retailers and the Online Opportunity
Australian retailers are still mostly acting reactively to the globalised retail market. However, the online opportunity won’t last forever.
- 04th December
- Campbell Phillips
- Comments 7
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Deloitte’s Christmas Retailer Survey 2012
Deloitte has released results from its first Christmas Retailers’ Survey, giving insight into the minds of Australia’s retail leaders.
- 03rd December
- Campbell Phillips
- Comments 0
