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Charles Nicholls
Charles Nicholls is a leading industry expert on e-commerce, web analytics, social media marketing, and online buyer behaviour. He specialises in shopping cart abandonment and email remarketing, and serves as Chair of the Conversion Academy. He has authored two books: 'Lessons Learned From The Top 10 Converting Websites' and 'In Search of Insight.' Charles is a market analyst, blogger, commentator and regular contributor to ecommerce and analytics publications including Practical eCommerce, CustomerThink and BusinessWeek. He is also founder and Chief Strategy Officer at website conversion company SeeWhy.
- Articles Published 16
Charles’s Articles
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Digital Catalogues – Getting Started
Digital catalogues are an important ecommerce marketing tool, even more so with the social sharing options encouraged by quality digital catalogues. Conversion expert Charles Nicholls of SeeWhy describes how to use digital catalogues effectively.
- 10th April
- Charles Nicholls
- Comments 5
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Marketing: It’s Time to Ditch the Batch
Getting out of step with customers can have dire consequences, and at the heart of the problem lies batch transfers of data. Data transfer doesn’t sound exciting, but when customers are alienated, it’s something that online marketers should take notice of.
- 02nd April
- Charles Nicholls
- Comments 2
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The End of Facebook Commerce?
As more retailers back away from failing Facebook stores, SeeWhy’s Charles Nicholls examines the flaws in the F-commerce model.
- 22nd February
- Charles Nicholls
- Comments 5
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Shopping Cart Abandonment Rate Set to Rise in 2012
How can it be that shopping cart abandonment is still on the rise when many online stores have adopted sleeker processes to specifically avoid this? Charles Nicholls discovers why.
- 24th January
- Charles Nicholls
- Comments 3
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Why Free Shipping is the Top Holiday Promotion
Customers are a clever bunch. Always on the look out for the best discounts, deals and shipping offers. Charles Nicholls explains why free shipping is the best promotion your business can offer.
- 25th November
- Charles Nicholls
- Comments 1
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eBay’s X.commerce – What It Means for Merchants
X.commerce may sound like something from the future, but it is here now and here to stay. Charles Nicholls simplifies the latest in platform technology.
- 24th October
- Charles Nicholls
- Comments 0
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Understanding Which Website Conversion Rate to Use
Although your website conversion rate can help gauge your site’s success, it can be hard to identify the right metrics. Charles Nicholls is here to help.
- 07th October
- Charles Nicholls
- Comments 1
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Three Reasons Why Real Time Shopping Cart Recovery Emails Work Better
Sending recovery emails in real-time is a proven way of reversing shopping cart abandonment, retaining customers and securing sales, writes Charles Nicholls.
- 26th September
- Charles Nicholls
- Comments 2
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Three Pricing Tactics to Reduce Shopping Cart Abandonment
Online retailers can help curb shopping cart abandonment by introducing some simple, customer-centric pricing strategies, according to Charles Nicholls.
- 09th September
- Charles Nicholls
- Comments 1
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Remarketing Emails — Like or Loathe?
Despite suffering a bad reputation in the past, remarketing emails are a proven way to create brand trust and encourage conversion, argues Charles Nicholls.
- 26th August
- Charles Nicholls
- Comments 0
