Getting out of step with customers can have dire consequences, and at the heart of the problem lies batch transfers of data. Data transfer doesn’t sound exciting, but when customers are alienated, it’s something that online marketers should take notice of.
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Charles Nicholls is a leading industry expert on e-commerce, web analytics, social media marketing, and online buyer behaviour. He specialises in shopping cart abandonment and email remarketing, and serves as Chair of the Conversion Academy. He has authored two books: 'Lessons Learned From The Top 10 Converting Websites' and 'In Search of Insight.' Charles is a market analyst, blogger, commentator and regular contributor to ecommerce and analytics publications including Practical eCommerce, CustomerThink and BusinessWeek. He is also founder and Chief Strategy Officer at website conversion company SeeWhy.
As more retailers back away from failing Facebook stores, SeeWhy’s Charles Nicholls examines the flaws in the F-commerce model.
How can it be that shopping cart abandonment is still on the rise when many online stores have adopted sleeker processes to specifically avoid this? Charles Nicholls discovers why.
Customers are a clever bunch. Always on the look out for the best discounts, deals and shipping offers. Charles Nicholls explains why free shipping is the best promotion your business can offer.
X.commerce may sound like something from the future, but it is here now and here to stay. Charles Nicholls simplifies the latest in platform technology.
Although your website conversion rate can help gauge your site’s success, it can be hard to identify the right metrics. Charles Nicholls is here to help.
Sending recovery emails in real-time is a proven way of reversing shopping cart abandonment, retaining customers and securing sales, writes Charles Nicholls.
Online retailers can help curb shopping cart abandonment by introducing some simple, customer-centric pricing strategies, according to Charles Nicholls.
Despite suffering a bad reputation in the past, remarketing emails are a proven way to create brand trust and encourage conversion, argues Charles Nicholls.