Charles’s Articles
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Use Promotion to Tackle Shopping Cart Abandonment
Retailers can use promotions and discounts with clear and relevant calls to action to reverse the rate of shopping cart abandonment, writes Charles Nicholls.
- 15th August
- Charles Nicholls
- Comments 1
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Is Your Website a Bucket or a Sieve?
E-marketers often focus their energy on generating website traffic without analysing why visitors are failing to convert, writes Charles Nicholls.
- 01st August
- Charles Nicholls
- Comments 0
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Shopping Cart Abandoners Spend 55% More
Retailers who use email remarketing to reconnect with and convert shopping cart abandoners will see the results in their bottom line, advises Charles Nicholls.
- 15th July
- Charles Nicholls
- Comments 0
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Reasons Why Customers Abandon their Shopping Carts
Understanding why customers abandon shopping carts is key to recovering lost revenue and identifying flaws in your e-commerce model, writes Charles Nicholls.
- 01st July
- Charles Nicholls
- Comments 0
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Forget Selling on Facebook (For Now) – Think Social Plugins
Facebook’s potential as a sales channel has been hotly contested by online retailers. Resident expert Charles Nicholls thinks we still have a long way to go.
- 24th June
- Charles Nicholls
- Comments 0
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Three Promotion Pitfalls to Avoid When Remarketing to Abandoned Shopping Carts
Shopping cart abandonment can be a confusing area of online retail. Charles Nicholls guides you through the process of remarketing to abandoned shopping carts.
- 10th June
- Charles Nicholls
- Comments 1
