Chris’s Articles

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  Australian Retailers (Mostly) Have Good Search Strategies for Mother’s Day

  As the third largest gift category this Mother’s Day, optimising search and landing pages for gift card sales are a must for retailers, writes Chris Morley.

  • 07th May
  • Chris Morley
  • Comments 0

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  Local Online Landscape Review: A Schoolyard Analogy

  The developing world of online industry has long since left kindergarten behind, but it’s still young. Welcome to the jostling schoolyard of the internet, writes Chris Morley.

  • 03rd April
  • Chris Morley
  • Comments 2

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  Australian Retail Sites Don’t Stack Up with US Counterparts at Easter

  In comparing Australian retail sites against their international counterparts, Chris Morley reveals a distinct paucity in local offerings this Easter.

  • 25th March
  • Chris Morley
  • Comments 7

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  You’ve Got Mail – Dissecting Valentine’s Day eDMs from Local Retailers

  Local retailers are beginning to build online promotions around particular calendar dates. Chris Morley analyses a few key offerings in the lead up to Valentine’s Day.

  • 11th February
  • Chris Morley
  • Comments 0

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  A Slap on the Wrist for Google Isn’t Enough

  The outcome of the US FTC investigation of Google equates to little more than a slap on the wrist for a tech giant whose motto is ‘don’t be evil’.

  • 09th January
  • Chris Morley
  • Comments 14

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  Christmas Shopping Online: American vs. Australian Sites Compared

  Chris Morley set out to get his last-minute Christmas shopping completed, which only triggered a comparison between the usability of local and US websites.

  • 18th December
  • Chris Morley
  • Comments 0

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  Forget Low-Value GST – Google is Playing the Cheeky Monkey

  Retailers are still going ape over charging GST on offshore purchases, but Chris Morley asks why no one cares that Google continues to monkey with tax avoidance.

  • 05th December
  • Chris Morley
  • Comments 0

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  Price Harmonisation Addresses an Unbalanced Retail Market

  David Jones’s latest announcement could herald significant change in Australia’s retail industry, with price harmonisation representing an initial step.

  • 19th November
  • Chris Morley
  • Comments 2

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  Whistlin’ GST: Australian Retailers Trot Out the Same Old Tune

  Perhaps it’s time for retail bodies and industry figures to come up with a new line, as NRA’s Executive Director Trevor Evans blames high delivery prices on GST avoidance.

  • 02nd October
  • Chris Morley
  • Comments 3

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  Honking Harvey Norman’s Hong Kong Threat

  Recent statements from Harvey Norman’s Director, Katie Page, makes it clear that the retailer is fed up with Australian attitudes, writes Chris Morley. Perhaps it’s time to show it the door?

  • 19th September
  • Chris Morley
  • Comments 20