Described as a buzzword, the future of retail and click-and-collect all rolled into one, Chris Morley describes the ‘O2O’ phenomenon sweeping China.
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Chris is a passionate and enthusiastic e-commerce director currently focused on transitioning the Australian economy from 'mining boom to dining room'. Chris has pledged to facilitate Australian retailers into emerging markets while also educating the community via the JMC Academy.
Most people will tell you the world of marketing promotions has gone digital, but take a look at Woolworths’ recent hit trading cards and you’d be forgiven for thinking it’s still 1963, writes Chris Morley.
3D Printers are fast becoming fully consumerised. How retailers choose to embed these technologies into their offerings will soon shape the customer experience.
By now we’re all familiar with ‘multichannel’, ‘e-commerce’ and ‘UX’ as retail-related jargon, but what are some of the latest industry catchphrases to be aware of? Chris Morley provides a few examples.
A recent outing to Melbourne’s renowned but struggling Chapel Street retail district shows that customer service hasn’t disappeared altogether from the in-store experience, writes Chris Morley.
Promises, promises and more promises. It must be time for a Federal election again – but where’s the retail voice?
As the third largest gift category this Mother’s Day, optimising search and landing pages for gift card sales are a must for retailers, writes Chris Morley.
The developing world of online industry has long since left kindergarten behind, but it’s still young. Welcome to the jostling schoolyard of the internet, writes Chris Morley.
In comparing Australian retail sites against their international counterparts, Chris Morley reveals a distinct paucity in local offerings this Easter.
Local retailers are beginning to build online promotions around particular calendar dates. Chris Morley analyses a few key offerings in the lead up to Valentine’s Day.