With Amazon announcing its sure arrival on our doorstep, Dean Salakas, chief executive of party supplies retailer The Party People, contemplates how his business will be affected and says that Amazon won’t really hurt it.
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Dean is Chief Party Dude and co-founder of successful online retailer The Party People. Prior to his party life, Dean was a business analyst for Woolworths which was his first job after graduating university with a Bachelor of Business and Commerce in Marketing and Operations Management. In his spare time, Dean plays Oztag and goes fishing at a secret spot on the central coast.
Dean Salakas, co-founder of successful online retailer The Party People, says that whether Amazon is coming or not, his company will assume they are, and have a strategy to either work with them or combat them.
Being small has its advantages – there’s less loopholes to jump through to get an initiative off the ground, be the first off the blocks or trial something new.
As Dean Salakas continues his Facebook Guide for retail brands, he looks at how to source content efficiently, as well as how to divine the right time to post.
Brand managers may already know how to schedule posts, but a new tool called Power Editor is making them easier to edit and manage, writes Dean Salakas.
Attracting a reasonably-sized Facebook following can be a lot of hard work for a retail business, but it’s also extremely rewarding when done correctly, writes Dean Salakas.