Ellie Cummins

Ellie Cummins

Ellie is a specialist Content Creator at The Media Pad, publisher of Power Retail. Ellie has a background in communications and broad experience in the creation of compelling content across various digital, print and social media platforms. Ellie is a newbie to Melbourne so when she isn’t writing and editing, you will more than likely find her at a trendy café, sipping on tea and eating a chocolate brownie. Follow Ellie on Twitter and Google+ or connect with her through LinkedIn

Ellie’s Articles

Retailer are takings steps to harness power of Big data

Big Data: Breaking Down the Buzz

Access to sheer amounts of consumer information has sparked a sudden, widespread interest in Big Data. As retailers begin to harness the associated opportunities, we break down the buzz to understand what Big Data is and how retailers should approach it.