As consumers’ digital habits and e-commerce itself continues to evolve, the platform business model has become more important in reaching motivated shoppers.
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Jason Wyatt is the co-founder and Managing Director of Marketplacer, a business that creates marketplaces. Despite everyone telling him he was nuts, he left his promising corporate career in 2006 and with his best mate Sam Salter and founded BikeExchange.com.au. It started in Jason’s parents lounge room with no external funding or capital. Marketplacer has now has founded 11 marketplaces including: BikeExchange, the world’s biggest marketplace for everything bike; TiniTrader.com.au, Australia's leading baby and kids marketplace for every mum featuring almost 40,000 products; House of Home; Outdoria; and Tixstar. Marketplacer is one of the fastest growing companies in Australia and makes millions of consumers happy.
Jason Wyatt offers more insights into Aussie niche retail, this time exploring how the growth of niche retail is helping drive the online sector.
Niche retail has been emerging for a number of years now, but it’s only recently that it’s really gained traction. Jason Wyatt explores opportunities of these niche markets.
A recent PWC study shows that consumers are seeking a greater sense of community from their online shopping experiences. But how do retailers deliver?