Profiles | Our Authors
Jessica Benton
Jessica is PR / Content Executive at The Media Pad, publisher of Power Retail and Power Content. With a strong background in Australian and UK online content creation, Jessica has worked with global e-commerce leaders including John Lewis and online organisations such as Enterprise UK to create and develop compelling website content and innovative marketing campaigns. Jessica has also worked as a journalist for a number of years, including stints in newspaper, radio and online media, and has a solid understanding of the local media industry. Work aside, Jessica spends her spare time indulging in all things antique and vintage, and can often be found trawling the stalls of markets for unique clothing, homewares and bric-a-brac. Follow Jessica on Twitter, Google+ or connect with her on LinkedIn
- Articles Published 87
Jessica’s Articles
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Learn How a Cracka Site Search Will Improve Your Bottom Wine
Crackawines.com.au delivers exceptional online user experiences with SLI System’s advanced site search and navigation features. The pureplay online retailer is divulging its e-commerce secrets in an upcoming webinar.
- 17th June
- Jessica Benton
- Comments 0
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eBay’s Personalised New Feed Feature
Providing a personalised online shopping experience is the key to a consumer’s heart, according to eBay, having just released its new ‘Feed’ feature in Australia.
- 05th June
- Jessica Benton
- Comments 0
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Brazilian Supermarket Serves up Recipes on Tablet Devices
A Brazilian supermarket has used tablet devices in-store to engage with customers. The interactive marketing campaign saw trolleys fitted with tablets that responded to nearby products with recipe suggestions.
- 16th May
- Jessica Benton
- Comments 0
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John Lewis: £1bn Online Sales Milestone Ahead of Schedule
UK retailer John Lewis continues to ride the e-commerce train of success, announcing online sales have exceeded £1billion on a consecutive 52-week basis.
- 08th May
- Jessica Benton
- Comments 0
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Retail Directions Helps Underpin Cotton On’s Fast-track Growth
Cotton On is attempting a seamless customer journey across all sales channels. The omni-channel retailer has implemented Retail Directions’ retail management and store systems to assist with this goal and support its rapid growth plans.
- 07th May
- Jessica Benton
- Comments 1
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The Australian Online Tax Dream: A Level Playing Field
The Australian Federal Government must take action to slash the $1,000 Goods and Services Tax exemption for goods purchased overseas, according to a retail industry expert. Otherwise, local retailers face severe implications.
- 03rd April
- Jessica Benton
- Comments 0
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H&M to Launch Australian Presence
The rumours are true. Swedish fashion retailer H&M is set to hit Australian shores in 2014. This activity follows a flurry of global retailers making their mark down under.
- 22nd March
- Jessica Benton
- Comments 0
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SPECIAL REPORT #30: Social Commerce
It’s no secret; social commerce helps to power retail businesses. It has much to do with the engagement and community factor, as well as the advertising and conversion uplift potential. Learn about this evolving phenomenon in our FREE Special Report, and discover how you can devise a successful social commerce strategy for the future.
- 13th March
- Jessica Benton
- Comments 0
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SLI Systems and FitForCommerce Retail Study; Site Search vs. Re-platforming
SLI Systems and FitForCommerce have released a study that details how retailers can leverage an advanced site search solution to alleviate the need for costly and time-consuming re-platforming exercises. The study findings have been published in a new downloadable whitepaper.
- 05th March
- Jessica Benton
- Comments 0
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What Makes Today’s Online Shoppers Click? BoldChat Reveals all in Upcoming Webinar
Want the know-all on your customers’ behavioural patterns and an understanding of how live chat can be leveraged as an effective sales and customer service tool? BoldChat shares valuable insight into the minds of your shoppers in a one-hour webinar.
- 04th March
- Jessica Benton
- Comments 0
