National retail chain Coles releases Coles Mobile Wallet to offer customer convenience in the form of contactless payments.
Profiles | Our Authors
Having recently completed a Masters in Fashion and Textiles (Business) and holding a Bachelor of Visual Arts, Katherine combines her background in design, fashion and business with her interests in e-commerce and the current retail market. A lover of Australian designers and entrepreneurs alike, Katherine takes pride in supporting the Australian market and believes creative skills can solve difficult problems in all areas of business and life.
Online fashion boutique Teal & Tala combines a strong social media following with aspirational blog collaborations, alongside high profile fashion influencers to create a high performance online marketing strategy.
With the launch of a new mobile site, e.l.f cosmetics existing e-commerce strategy failed to entice customers. Integrating solutions presented by SLI Systems, e.l.f. proves there’s no need for a one size fits all e-commerce strategy.
Having cornered the beauty box subscription market, bellabox have bright plans for a stronger e-commerce future.
The appointment of a former Tag Heuer exec sparks further speculation Apple has plans to deliver an idiosyncratic take on the latest trends in wearable devices.
While the family-run Ziera shoe brand is no stranger to change, it seems its biggest challenge may be ahead of it as its leadership considers the omnichannel opportunity.
Mobile commerce growth in Australia provides opportunity for retailers to maximise multichannel operations and increase the consumer shopping experience.
As consumers continue to increasingly engage via mobile devices, the opportunity for retail marketers in mobile apps also grows. Now it has become an imperative for many brands in order to differentiate themselves as forward-thinking and customer-centric.