Katherine Gray

Katherine Gray

Having recently completed a Masters in Fashion and Textiles (Business) and holding a Bachelor of Visual Arts, Katherine combines her background in design, fashion and business with her interests in e-commerce and the current retail market. A lover of Australian designers and entrepreneurs alike, Katherine takes pride in supporting the Australian market and believes creative skills can solve difficult problems in all areas of business and life.

Katherine’s Articles

Mobile apps for retailers

Use Branded Mobile Apps to Maximise Mobile Marketing

As consumers continue to increasingly engage via mobile devices, the opportunity for retail marketers in mobile apps also grows. Now it has become an imperative for many brands in order to differentiate themselves as forward-thinking and customer-centric.