While most retailers appreciate the value of data, few are fully aware of how to extract the most valuable insights. Lee Thompson from NetSuite offers some tips.
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Lee Thompson is the Senior Vice President and General Manager, Asia Pacific & Japan at NetSuite. Based in Sydney, Lee leads NetSuite’s sales organisation across the entire Asia Pacific & Japan region, charged with driving continued growth in both the direct and channel business. Lee is an advocate for cloud computing and over the span of his career has enabled hundreds of companies to transform their business operations with cloud technologies.
Using a ‘more than marketing’ approach integrates marketing platforms with supply chain to provide more personalised marketing and better track ROI.