Creating best practice online user experiences is vital to increasing your bottom line. This is especially apparent with gifts and specialty goods as customers may not have a specific product in mind. Mark Brixton from SLI Systems takes us through optimising search and navigation to lead users to relevant results, and hopefully, the ideal gift.
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As Country Manager for SLI Systems, Mark Brixton works with some of Australia’s most prominent companies helping them to improve the customer experience and performance of their websites. Having been in the online industry since 2004, Mark’s innate ability to evaluate and understand business needs, along with his knowledge of online solutions and trends, make him a respected and trusted authority within the wider professional community. At SLI Systems, which is a developer of Software-as-a-Service learning-based search and navigation solution provider, Mark enables e-commerce retailers to increase their sales by allowing customers to more easily find the products and services they require.
Harnessing the power of site search data can guide conversion optimisation and enhance the user experience. Mark Brixton shares how to get the most from your search box statistics.
Optimising mobile site search functions can create a better user experience and result in higher conversion rates. SLI Systems’ Mark Brixton shares the latest site search techniques for mobile devices.
In the second article of this two-part series, Mark Brixton from SLI Systems outlines how infallible navigation leads to a better user experience, and in turn, the potential for increased conversion.
In this two-part series, Mark Brixton from SLI Systems outlines how infallible navigation can lead to increased conversion for online retailers.
Replicating a fantastic retail experience online is paramount for e-commerce success, Mark Brixton from SLI Systems pinpoints the crucial elements to achieve web store optimisation.
Mark Brixton discusses why testing and conversion optimisation are crucial for not only an optimised online experience, but to ensure efficient site search and navigation functionality.
73% of visitors will leave your site if they can’t find what they are looking for! Mark Brixton from SLI Systems shares five tips to increase your site conversion.
Consumer expectations of the online experience have matured and so too have the technologies. Mark Brixton explains how to give your customers what they want, when they want it, maximising the opportunities for conversion.