As a recent customer satisfaction effort, Mark Capps, CEO and Co-founder of Sneaking Duck, set about uncovering how physical interaction with products changes customers’ perceptions. What he discovered is real food for thought for all pureplay retailers.
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Mark recently left Google to start up a new e-commerce business called Sneaking Duck that will sell funky, fashionable prescription eyewear. He has teamed up with the founders of Shoes of Prey to do this. After more than seven years in online, and seeing many opportunities from within large companies, he is incredibly excited to be building something new himself. Previously, Mark worked at Google for six years in London and Australia, working across EMEA and Asia Pacific. He was a strategy and operations specialist, and worked closely with senior execs across Vertical sales, Agency sales and Local advertising. Other career experiences include Virgin Money, Technoserve (a not-for-profit in Kenya) and McKinsey. When he’s not working, he’s generally found sailing, mountain biking, exploring Sydney’s restaurants or planning a trip somewhere fun. Follow Mark on Twitter or connect with him through LinkedIn
Recognising the value of email marketing, Mark Capps shares Sneaking Duck’s successes and failures on the way to building the retailer’s subscriber database.
Mark Capps of recently launched pureplay eyewear store Sneaking Duck, discusses the strategy and thinking behind determining a competitive online pricing model.
In the second part of his ‘Getting Started’ series, Mark Capps shares how Sneaking Duck made its photo shoot not only successful, but cost effective.
Mark Capps, Co-Founder and CEO of budding start-up Sneaking Duck, shares his experience, insights and lessons learnt from a recent buying trip to China.