As a recent customer satisfaction effort, Mark Capps, CEO and Co-founder of Sneaking Duck, set about uncovering how physical interaction with products changes customers’ perceptions. What he discovered is real food for thought for all pureplay retailers.
Recognising the value of email marketing, Mark Capps shares Sneaking Duck’s successes and failures on the way to building the retailer’s subscriber database.
Mark Capps of recently launched pureplay eyewear store Sneaking Duck, discusses the strategy and thinking behind determining a competitive online pricing model.
In the second part of his ‘Getting Started’ series, Mark Capps shares how Sneaking Duck made its photo shoot not only successful, but cost effective.
Mark Capps, Co-Founder and CEO of budding start-up Sneaking Duck, shares his experience, insights and lessons learnt from a recent buying trip to China.