Using digital marketing to harmonise both online and offline retail channels can help to close the omnichannel gap.
Profiles | Our Authors
As Founder and Director of Shout Web Strategy, Michael Jenkins is at the forefront of digital marketing. Since it's inception in 2009, Shout has built a strong reputation as one of Australia's leading strategic SEO agencies, assisting online businesses to formulate, implement and track successful marketing strategies. Michael is a respected thought leader and digital strategist, specialising in online strategy, corporate SEO, Google retargeting, email and conversion rate optimisation, and online reputation management. Follow Michael on Google+, connect with him through LinkedIn or visit the Shout Web Strategy website.
Blogger outreach may be a surefire method for building your brand’s visibility, but there’s a lot of effort required to get it right, says Michael Jenkins.
Businesses are missing out on two opportunities for brand and SEO growth: optimising the content they are sending out, and tapping into optimised peer-to-peer marketing by contributing to the blogging space.
Change the way you approach content and its value to your site with these ‘link earning’ techniques and you’ll find enhanced visibility follows, writes Michael Jenkins.
Google Analytics can help businesses get the full value out of the vast amounts of website traffic data and interpret subtle trends. Shout’s Michael Jenkins explains that businesses not using these analytics within marketing strategies will be at a competitive disadvantage.
Any e-commerce website will require a platform change at some point. Unfortunately, many companies forget to prioritise SEO in this process and sacrifice brand equity along the way. Michael Jenkins from Shout! Web Strategy explains how to avoid unnecessary damage.
Creating links to and from your website is a valuable way of promoting your brand and product offering, as well as increasing website traffic. Michael Jenkins, Managing Director from Shout Web Strategy deciphers the linking best practices for online retailers.
Google is continuing to monopolise the digital market with its latest creation, Google Fiber.
With Google’s latest algorithm updates and a saturated online retail sector competing for consumer attention, it’s essential retailers adopt appropriate search engine optimisation processes to ensure their website is ranked highly in search results. Michael Jenkins, Managing Director from Shout Web Strategy lists the common faux pas, and how to avoid them.