JB Hi-Fi has caved to online retail pressure and has employed a direct import model to sell goods at cheaper prices. Is this what is required in the current e-commerce market, or does it undermine the local economy?
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Natasha is a content creator for The Media Pad, publisher of Power Retail. She has a background in law and communications and a passion for all things retail. Natasha loves analysing and problem solving all of the challenges and trends that come with new media and the online retail space. Natasha is a yoga addict and reluctant running devotee, both of which are offset by her serious caffeine addiction and obsession with baking. Follow Natasha on Twitter and Google+ or connect with her through LinkedIn
So you’ve got your great idea, you’ve done the ground-work and now your website is live. Now what? Founders of shirt e-tailer Joe Button, Melissa Lee and Modi Song, share their thoughts on dressing up a website.
It’s comical to think of Google as the underdog, but when it comes to social networking, Google+ is the younger, scrappier brother of Facebook. With the recent release of Google+ brand pages, should online retailers be investing time and money in yet another social media tool?
Westfield partners with super-stylist to the stars Rachel Zoe, showcasing its summer range while engaging shoppers with a bit of DIY online styling.
The stats are in, and they reinforce the trends we have been seeing. With iPad purchases up, conversion rates are on the rise – double that of desktop, and almost twice as high as other mobile devices.
The winners have been announced! Deloitte names 50 of Australia’s fastest-growing technology companies with online retailers making their mark.
The latest study from ACMA shows that the number of Aussies shopping on international websites is growing while the number shopping domestically declines. Time to panic, or just a sign that Australians are becoming more confident online?
Recipe collections. Shopping wish-lists. Home decorating ideas. Pinterest is an organisational smorgasbord of delight. Satisfaction guaranteed.
Another new entry to the eBook market graces Aussie shores with Google extending its offering.
Do you Tweet? Brand interaction is on the rise and a survey shows that when customers engage via Twitter they are more likely to purchase from your store.