Westfield partners with super-stylist to the stars Rachel Zoe, showcasing its summer range while engaging shoppers with a bit of DIY online styling.
Profiles | Our Authors
Natasha is a content creator for The Media Pad, publisher of Power Retail. She has a background in law and communications and a passion for all things retail. Natasha loves analysing and problem solving all of the challenges and trends that come with new media and the online retail space. Natasha is a yoga addict and reluctant running devotee, both of which are offset by her serious caffeine addiction and obsession with baking. Follow Natasha on Twitter and Google+ or connect with her through LinkedIn
The stats are in, and they reinforce the trends we have been seeing. With iPad purchases up, conversion rates are on the rise – double that of desktop, and almost twice as high as other mobile devices.
The winners have been announced! Deloitte names 50 of Australia’s fastest-growing technology companies with online retailers making their mark.
The latest study from ACMA shows that the number of Aussies shopping on international websites is growing while the number shopping domestically declines. Time to panic, or just a sign that Australians are becoming more confident online?
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Another new entry to the eBook market graces Aussie shores with Google extending its offering.
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An Australian tech entrepreneur has turned data science into a sport and is reaping the rewards with some impressive investment