Natasha Sholl

Natasha is a content creator for The Media Pad, publisher of Power Retail. She has a background in law and communications and a passion for all things retail. Natasha loves analysing and problem solving all of the challenges and trends that come with new media and the online retail space. Natasha is a yoga addict and reluctant running devotee, both of which are offset by her serious caffeine addiction and obsession with baking. Follow Natasha on Twitter and Google+ or connect with her through LinkedIn

Natasha’s Articles

JB Hi-Fi Plays Kogan at its Own Game

JB Hi-Fi has caved to online retail pressure and has employed a direct import model to sell goods at cheaper prices. Is this what is required in the current e-commerce market, or does it undermine the local economy?

Google+

Is Google+ a Plus for Brands?

It’s comical to think of Google as the underdog, but when it comes to social networking, Google+ is the younger, scrappier brother of Facebook. With the recent release of Google+ brand pages, should online retailers be investing time and money in yet another social media tool?

ShopBop

Study: Overseas Purchases on the Rise

The latest study from ACMA shows that the number of Aussies shopping on international websites is growing while the number shopping domestically declines. Time to panic, or just a sign that Australians are becoming more confident online?