Prinitha Govender

Prinitha is the Editor of Power Retail. She has an editorial background in digital and newspaper publishing, news and sports presenting, as well as communications advisory in politics. Prinitha is passionate about fashion, lifestyle, health and wellbeing, loves adventure and enjoys a bit of retail therapy to complement her personal style.

Prinitha’s Articles

ASOS Launches New Discovery Tool Visual Search

ASOS Launches New Discovery Tool: Visual Search

ASOS has launched its new visual search tool, one that lets shoppers search its 85,000 plus products by uploading a photo via its mobile app, enabling technology to remove the friction of finding an item that you have seen someone else wearing.

E-Commerce Company Boxed Pays for Staff Weddings, Chieh Huang

This Online Retailer Pays for Staff Weddings

Online retailer Boxed is levelling the working field, giving its employees benefits like unlimited parental leave and paying for staff weddings – these benefits apply to its engineers as well as it fulfilment centre works.

the 5th watches mike halligan site analytics program

The Importance of an Analytics Program

Analytics can present opportunities to improve your online store’s conversion rate and design a more relevant product range or provide a more enjoyable customer experience. Mike Halligan, from online fashion store The 5TH shares his insights on the importance of an analytics program.