Profiles | Our Authors
Samantha Youl
Sam is a content creator for The Media Pad. She was never sure what type of media job she wanted to settle for after studying media and communications at University, but being a bit of a shopaholic and a mobile phone junkie, The Media Pad seemed to be the perfect fit. When she isn’t watching the online retail space she spends far too much time playing netball and investigating her next trip abroad. Follow Sam on Twitter or connect with her through LinkedIn
- Articles Published 130
Samantha’s Articles
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eBay: Blokes Leave Christmas Shopping to the Last Minute
In the lead up to 2012 Christmas, eBay conducted a shopping survey to determine who is organised and who isn’t when it comes to Christmas shopping.
- 19th December
- Samantha Youl
- Comments 0
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SPECIAL REPORT #27 Integrated Marketing
In this special report compiled by Power Retail and brought to you by TAOS Creative, integrated marketing is analysed to provide insights on how to create a seamless experience for your customer. With numerous marketing options available on and offline, retailers can often be confused in which route to take their campaign. Read best practice examples and information from the experts to broaden your knowledge and take the next step to integrate your channels.
- 14th December
- Samantha Youl
- Comments 0
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EDITOR’S PICK: Why Wear Pants when You Can Wear a Onesie!
Giving adults everywhere an excuse to let out their inner child! Kigu.me is the online retail store with a comfy costume for everyone.
- 28th November
- Samantha Youl
- Comments 1
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Bob Nanna Explains How you can Market an ‘Accidental Business’
Threadless Marketing Manager, Bob Nanna, shared his views on good online marketing when he spoke to Grant Arnott at this years Online Retailer Conference and E-Commerce Expo.
- 16th November
- Samantha Youl
- Comments 0
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Vinomofo talks ‘Getting Started’
Charismatic CEO and Co-Founder of Vinomofo, Andre Eikmeier, chatted to Grant Arnott about the importance of a community at this year’s Online Retailer Conference and E-Commerce Expo.
- 15th November
- Samantha Youl
- Comments 0
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SPECIAL REPORT #25 Email Marketing 2.0
As the world of online becomes increasingly connected, email is now more than ever integral to a marketer’s arsenal of channels to engage consumers. In Email Marketing 2.0 we explore how email contributes to the ongoing dialogue with customers, through personalisation, remarketing and retargeting. We will also delve into the benefits of segmentation and how marketers can leverage this information to build insightful customer profiles for increased conversions.
- 14th November
- Samantha Youl
- Comments 0
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Power Retail Exclusive with Amy Africa
Amy Africa was widely commended for her presentations at this years Online Retailer Conference and E-Commerce Expo. When she had a spare few minutes, she sat down with Power Retail’s Jessica Benton to discuss all things online.
- Samantha Youl
- Comments 0
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Site Search Trends with Shaun Ryan
At this years Online Retailer Conference and E-commerce Expo, Power Retail’s Jessica Benton caught up with the CEO of SLI Systems, Shaun Ryan, to discuss all things site search.
- 13th November
- Samantha Youl
- Comments 0
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Infographic – Where are the Retailers Spending Marketing Budgets?
Twice a year, eTail conference organisers survey leading retailers to uncover the how they spend the marketing budget. The 2013 report has just been released.
- 04th October
- Samantha Youl
- Comments 0
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Infographic – Is This the Death of SEO?
A infographic released yesterday by Search Engine Land explains why numerous people believe SEO to be dead. But are these people right or are they wrong?
- 03rd October
- Samantha Youl
- Comments 0
