Shannon Ingrey

Shannon Ingrey

Shannon Ingrey brings more than a decade of experience in e-commerce marketing and management to his role as General Manager of Oracle + Bronto APAC. Specialising in international business development and operations, he has been a driving force in growing leading brands in Asia Pacific and European territories. He most recently served as GM of business operations for Élan Media Partners in Sydney, while also managing the firm’s offices in Hong Kong and China. He now leads the Australian office of Bronto Software, a cloud-based commerce marketing automation platform.

Shannon’s Articles

four Steps to Start Data-Driven Marketing Today

4 Steps to Start Data-Driven Marketing Today

Today’s tech-savvy customers expect true personalisation along every step of the shopping journey. Marketers should use data insights to stand out from the competition and unify their channels to provide a consistent shopping experience.

One of the key trends in commerce marketing strategies as we move into 2017 is optimisation. Specifically, how it can be applied to four core pillars of the customer journey optimisation

Maximise Your Customer Journey with a Personal Touch

One of the key trends in e-commerce marketing strategy as we move into 2017 is optimisation. Specifically, how it can be applied to 4 core pillars of the customer journey: pop-up sign-ups, automated campaigns for your welcome series, cart recovery and post-purchase series.