2017 will be the year for omnichannel in China. Australian retailers need to be aware of the changing landscape to take advantage of cross-border e-commerce.
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Sylvia Wei is Azoya’s deputy managing director for Australia. Based in Melbourne, Sylvia delivers the value proposition of Azoya’s cross-border e-commerce solutions to retail customers and prospects in Australia, as well as establishing the company’s local partner network.
Find out why so many new players that have started selling into the Chinese market since 2014, including Woolworths, Chemist Warehouse, Adore Beauty and Amcal Pharmacy.
Deterred by safety and quality issues with domestic products, Chinese consumers are increasingly looking to Australia to buy directly through cross-border e-Commerce.