Tink Taylor

Founder & President, dotmailer

Tink is founder and president of dotmailer & dotdigital Group PLC, founded in 1999, with 20 years experience with digital communications. Serving as a member of the UK Direct Marketing Association’s Email Marketing Council and the Internet Advertising Bureau, Tink has judged the email, mobile and agency categories at the UK DMA’s awards for over half a decade. In 2014, Taylor was elected as Advisory Committee Member of the Board of the US Direct Marketing Association’s Email Experience Council. Tink first launched dotmailer in the US at the end of 2012 and later took dotmailer to APAC in 2015.

Tink’s Articles

The battle between content-led vs. offer-led in email marketing

Content-Led Vs Offer-Led Email Marketing

Traditional understanding of email marketing has a strong emphasis on offer-focused emails as they’re perceived to be the most effective in ensuring a successful sale. In fact, recent stats showed more than half of consumers choose to join mailing lists in order to receive promotional sales or discounts.

australian retail

Australian Retailers Compete with Global Giants

In the last few years, well-known international brands like H&M, Zara, Gap, as well as Japanese companies like Uniqlo and Miniso, have established operations in the Australian marketplace. So, how can local retailers stay competitive?

dotmailer how to boost email open rates ecommerce email marketing

Want to Boost Your Email Open Rate?

It’s no secret: any type of email marketing strategy, even those that include beautiful looking templates filled with engaging content, can only be effective if they’re opened in the first place.

omnichannel retailing customer journey

Omnichannel: Understand Your Customer’s Journey

To continue fulfilling the evolving needs and expectations of the modern consumer, retailers need to meet them across all channels. Omnichannel retailing is no longer ‘nice-to-have’ – it’s a must-have for any online retailer.

email marketing

The Future of Email Marketing & How to Prepare

In the last five years rapid technological advances and changing consumer expectations have dramatically altered the marketing landscape. Discover 5 key ways to ensure good email marketing habits for your online store.