With customers increasingly expecting businesses to communicate in a more personalised way, building engagement and trust through transparency will be one of the biggest challenges faced by marketers in 2018.
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Tink is founder and president of dotmailer & dotdigital Group PLC, founded in 1999, with 20 years experience with digital communications. Serving as a member of the UK Direct Marketing Association’s Email Marketing Council and the Internet Advertising Bureau, Tink has judged the email, mobile and agency categories at the UK DMA’s awards for over half a decade. In 2014, Taylor was elected as Advisory Committee Member of the Board of the US Direct Marketing Association’s Email Experience Council. Tink first launched dotmailer in the US at the end of 2012 and later took dotmailer to APAC in 2015.
As retailers worldwide prepare for the end-of-year shopping season, how is your online retail business planning to tackle the holiday rush?
An increasing amount of marketing resources are being directed to digital platforms. But don’t overlook some traditional business functions, ones that are valuable from a marketing standpoint.
Research shows that it’s the returning online customer that spends nearly double of what new customers do – discover how to use your email marketing to boost customer loyalty.
Traditional understanding of email marketing has a strong emphasis on offer-focused emails as they’re perceived to be the most effective in ensuring a successful sale. In fact, recent stats showed more than half of consumers choose to join mailing lists in order to receive promotional sales or discounts.
In the last few years, well-known international brands like H&M, Zara, Gap, as well as Japanese companies like Uniqlo and Miniso, have established operations in the Australian marketplace. So, how can local retailers stay competitive?
It’s no secret: any type of email marketing strategy, even those that include beautiful looking templates filled with engaging content, can only be effective if they’re opened in the first place.
To continue fulfilling the evolving needs and expectations of the modern consumer, retailers need to meet them across all channels. Omnichannel retailing is no longer ‘nice-to-have’ – it’s a must-have for any online retailer.
In the last five years rapid technological advances and changing consumer expectations have dramatically altered the marketing landscape. Discover 5 key ways to ensure good email marketing habits for your online store.
Christmas is one of the most crucial periods of the year when brands need to absolutely nail their email marketing. Discover 5 effective email marketing strategies for the silly season.