Traditional understanding of email marketing has a strong emphasis on offer-focused emails as they’re perceived to be the most effective in ensuring a successful sale. In fact, recent stats showed more than half of consumers choose to join mailing lists in order to receive promotional sales or discounts.
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Tink is founder & president of dotmailer and dotdigital Group PLC (founded in 1999). He has 20 years of experience in the field of digital communications and has introduced digital marketing to companies large and small. Tink first launched dotmailer in the US at the back end of 2012 and later took dotmailer to Australia in 2015.
In the last few years, well-known international brands like H&M, Zara, Gap, as well as Japanese companies like Uniqlo and Miniso, have established operations in the Australian marketplace. So, how can local retailers stay competitive?
It’s no secret: any type of email marketing strategy, even those that include beautiful looking templates filled with engaging content, can only be effective if they’re opened in the first place.
To continue fulfilling the evolving needs and expectations of the modern consumer, retailers need to meet them across all channels. Omnichannel retailing is no longer ‘nice-to-have’ – it’s a must-have for any online retailer.
In the last five years rapid technological advances and changing consumer expectations have dramatically altered the marketing landscape. Discover 5 key ways to ensure good email marketing habits for your online store.
Christmas is one of the most crucial periods of the year when brands need to absolutely nail their email marketing. Discover 5 effective email marketing strategies for the silly season.
Useful insights on how to improve your online consumers mobile experience in today’s digital multichannel age, via email marketing.
Email remains one of the most powerful digital marketing tools and Tink Taylor, founder of dotmailer, has some tips on building your email list strategy.
Despite the growing range of digital marketing channels available to retailers, email remains the essential channel for engaging customers and gathering data.
Rather than batching and blasting emails, use a strategic approach that sees you tailoring email content to relevant segments for better impact.