An increasing amount of marketing resources are being directed to digital platforms. But don’t overlook some traditional business functions, ones that are valuable from a marketing standpoint.
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Tink is founder and president of dotmailer & dotdigital Group PLC, founded in 1999, with 20 years experience with digital communications. Serving as a member of the UK Direct Marketing Association’s Email Marketing Council and the Internet Advertising Bureau, Tink has judged the email, mobile and agency categories at the UK DMA’s awards for over half a decade. In 2014, Taylor was elected as Advisory Committee Member of the Board of the US Direct Marketing Association’s Email Experience Council. Tink first launched dotmailer in the US at the end of 2012 and later took dotmailer to APAC in 2015.
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Useful insights on how to improve your online consumers mobile experience in today’s digital multichannel age, via email marketing.
Email remains one of the most powerful digital marketing tools and Tink Taylor, founder of dotmailer, has some tips on building your email list strategy.