Blueprints

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  Understanding Which Website Conversion Rate to Use

  Although your website conversion rate can help gauge your site’s success, it can be hard to identify the right metrics. Charles Nicholls is here to help.

  • 7th October
  • Charles Nicholls
  • Comments 1

• Five Fingers of Death Part 5: Brand Awareness

  In the final article in our ‘Five Fingers of Death’ series, John Lawson explores brand awareness and how retailers can best target audiences via social media.

  • 25th November
  • John Lawson
  • Comments 2

• Diary of a Start Up – Part 7: Shipping Providers & Technology Solutions

  In PowerRetail’s seventh chapter of its Diary of a Start Up series, John Debrincat helps buddig e-commerce businesses choose a shipping provider and technology solution.

  • 17th November
  • John Debrincat
  • Comments 0

• Five Fingers of Death Part 4: SEO

  The Five Fingers of Death series continues as as John Lawson explains why SEO and social media go hand-in-hand.

  • 10th November
  • John Lawson
  • Comments 0

• The Five Fingers of Death Part 3: User Generated Content

  In the next chapter of “The Fiver Fingers of Death”, John Lawson of ColderICE discusses why retailers should encourage user generated content – both the good and the bad.

  • 4th November
  • John Lawson
  • Comments 0

• Diary of a Start Up Part 6: Pricing Strategy – Make or Break

  In our next chapter of Diary of a Start Up, John Debrincat talks pricing strategies and how to find one that will suit your e-commerce business.

  • 4th November
  • John Debrincat
  • Comments 0

• The Five Fingers of Death Part 2: CRM

  In the second instalment of this five-part series, social marketing and e-commerce expert, John Lawson of ColderICE, discusses CRM, the second aspect of the Five Fingers of Death, and how you can best utilise it to crush your competitors.

  • 28th October
  • John Lawson
  • Comments 0

• The Five Fingers of Death – Part 1: Sales

  In the first of this five-part series, social marketing and e-commerce expert, John Lawson of ColderICE, reveals the Five Fingers of Death and how you can start utilising them to gain the competitive advantage.

  • 21st October
  • John Lawson
  • Comments 4

• Top tips for Xmas trading online

  Are you ready for Christmas trading online? Martin Newman, CEO of Practicology, shares an awesome checklist to help online retailers make the most of the busiest shopping season.

  • 19th October
  • Martin Newman
  • Comments 1