10 Tips for Writing on the Web

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Gone are the days of just writing compelling content and then publishing it. Now you need to consider search engine rankings as well as engagement. If your business relies on online leads, sales and contacts, it could not be more vital to get this right, ALL the time.

Gone are the days of just writing compelling content and then publishing it. Now you need to consider search engine rankings as well as engagement. Do a search on “SEO copywriting“ and you will find plenty of tips, but many don’t cover all the basics. If your business relies on online leads, sales and contacts, it could not be more vital to get this right, ALL the time.

Read our 10 tips on SEO copywriting and content structures:

1. Consider your topic, your target audience, and how you would describe this topic using words or phrases only. Write these down.
2. Check the search volumes of your keywords using a keyword tool.  Make sure there are people searching on your keywords and related words.  Don’t be precious.   Change or extend your keywords if necessary.
3. Where ever possible use supporting words as well as your keywords regularly throughout your text, keeping the user’s needs in mind at all times.
4. Explore the use of bold and highlighting for keywords and phrases to attract the eye and highlight these points.
5. Use lists and bullet points to support scanning.
6. Always insert relevant headings on the page.  Use the heading tags to help structure the content and make the content and theme of a page clear.
7. Write Meta data for the page, ensuring they include the relevant keywords and clearly describe what the page is about.
8. Where appropriate insert hyperlinks into the content using relevant anchor text of no more than 5 words for each.
9. The content must read well, have correct grammar, good structure, and of course, spelling.

10.  Be mindful of the usage of keywords. Do not keyword stuff anything, anywhere.

These copywriting tips have been provided by Bruce Clay, a recognised Search Engine Optimisation company in Australia. Bruce Clay Australia will be delivering its Copywriting for the Web and SEO half day course on August 25^th,  in Sydney.

Article by Andrew Olsen

Andrew Olsen is an SEO enthusiast with Bruce Clay Australia. Passionate about the growth of online retail, he has been representing best practice technology and services in Australia, Japan and Canada for the last 20 years. Bruce Clay Australia is a recognised provider of internet marketing services, with an emphasis on Search Engine Optimisation (SEO). It is part of Bruce Clay Inc. and provides SEO services, SEO training and SEO tools to the Australian and New Zealand markets.