Case Profiles
Featured
Case Profile: Sussan Takes Us Behind-the-Screen
Even with internal project management and a host of external solution providers for technical support, the journey online is paved with unexpected hurdles and unforeseen challenges. We go behind-the-scenes of Sussan’s launch online.
- 17th February
- Natasha Sholl 86
- Comments 1
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StyleRocks Takes Part in the 2012 Mass Customisation Trend
Is Mass Customisation here to stay? The founder of the newest mass customisation site, StyleRocks, definitely thinks the answer is ‘yes!’ StyleRocks recently launched and is an Australian owned design-your-own jewellery site.
- 15th February
- Samantha Youl
- Comments 1
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Evolvex – A Shape-shifting Approach to E-tail
Furniture e-tailer Evolvex allows customers to play an intimate part in the the design process by drawing on the potential of mass customisation.
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Pup-Pee Love: The Pet Loo Launches New Site
As Pup-Pee Solutions announces the launch of its new and improved website, Founder Tobi Skovron takes us through the furry facts he has learnt along the way of his e-commerce journey.
- 11th January
- Natasha Sholl
- Comments 0
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Case Profile: Joe Button on Creation and Communication
Joe Button founders Modi Song and Melissa Lee share their tips about succeeding in online retail, from 3D models to how to engage your customer. When it comes to getting what you want online, all you have to do is ask!
- 15th December
- Natasha Sholl
- Comments 0
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Dick Smith Launches Mobile Site
With a sharp increase in customers using smart phones to visit Dick Smith Electronics online, this savvy retailer launches its mobile site just in time for Christmas.
- 30th November
- Elisabeth Lambert
- Comments 2
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Case Profile: Joe Button – Customisation and the Customer
So you’ve got your great idea, you’ve done the ground-work and now your website is live. Now what? Founders of shirt e-tailer Joe Button, Melissa Lee and Modi Song, share their thoughts on dressing up a website.
- 21st November
- Natasha Sholl
- Comments 0
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Case Profile: Joe Button – When Necessity is the Mother of Invention
Joe Button founders Melissa Lee and Modi Song knew that they needed a tailor-made business strategy for their tailor-made shirts. We find out how the Joe Button brand went from an idea to a reality.
- 4th November
- Natasha Sholl
- Comments 0
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Q&A with Duckprint
Bed linen e-tailer Duckprint may be new to the online scene, but with a thorough knowledge of products and determination to succeed young entrepreneur Joey Thomas shows digital wisdom beyond her years.
- 31st October
- Samantha Youl
- Comments 0
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Q & A with Sokol Designer Furniture
From lighting to lounge-chairs, husband and wife team Simon and Bianca Sokolski share how they bring quality and style to their online furniture brand
- 27th October
- Natasha Sholl
- Comments 0



