These female leaders are forging pathways to succeed both online and offline. Discover some of the paths these women took to embraced their passion and turn it into successful online retail business ventures.
Today there are much fewer barriers to starting an online business. If you have a product and a brand image to go, you can set up an online store within moments, really. Yet, to succeed is a whole other game plan, that requires a level of commitment and smarts that separates the leaders from the followers. What can we learn from others who have devoted themselves to a passion that’s personal to them, to create a successful business?
Little Innoscents, Antonette Golikidis
When Antonette Golikidis fell pregnant with her first child Alex, she searched endlessly for baby products that were chemical free and found herself disappointed to find such a limited number of products, which were often difficult to find, too expensive, or offered misleading greenwashing marketing strategies to persuade you to buy something that wasn’t all what it said it to be.
“I was so tired of ‘pretend’ organic companies misleading consumers with clever marketing strategies which enabled them to promote ‘natural’ and ‘organic’ claims without really having formulations that abide by this claim,” says Antonette Golikidis.
So, in 2007 Little Innoscents was born, naturally. Antonette began making the products in her kitchen at home and spent 10 months perfecting the ingredients. She formulated a nappy rash cream, massage lotion, massage oil, body powder, body and hair wash, vapour rub balm and organic soap.
As Little Innoscents grew, Antonette began using a Victorian based manufacturing company to create her products and had the product range certified by one of the world’s leading organic certification bodies, Australia Certified Organic (ACO). Antonette is also proud to be on the committee board of the BFA (Biological Farmers of Australia) cosmetic advisory group.
Today, Little Innoscents is thriving nationwide and growing a fan base overseas. Most recently, Antonette was named 2016 Victorian Telstra Micro Business Award winner and has launched a growing range of home products to suit the whole family.
Narelle Platt – Food For Health
The journey to Food For Health started on a slightly different path. Narelle, a Naturopathy graduate, started out owning wto health food stores and worked in a clinic consulting before the Food for Health range was born in 2005.
“I never expected to one day run a muesli business, but its’ funny what life throws at you and whether or not you run with the opportunity. Obviously I did,” says Narelle.
Narelle started created two mueslis for her patients to use throughout their treatments and their results were beyond expectations. Narelle sold her health food stores and decided to create a brand that encapsulates everything she believed in, and what the key naturopathic principle is “prevention is better than cure”.
“Even though we still have a long way to go, I am proud of my little Aussie company and I smile every time I hear from a customer telling me that my products have made their life that little bit easier and healthier! That is what it is all about.”
Emily Dupuche – Food Babies Love
Emily Dupuche has been fostering healthy eating habits in children and inspiring parents for five years. Dupuche’s first book, Food Babies Love has sold over 10,000 copies, made popular for it’s easy and delicious real food ideas to suit parents looking for strategies and solutions to feed babies the good food they need to thrive.
The popularity of Food Babies Love guide and demand from parents looking for more food babies love, motivated Dupuche to take the favourite recipes from the guide and launch her fresh food label Food Babies Love, a range of nourishing and nutritious baby and toddler meals, primarily as an online retail business but is now available in selected locations.
“Busy parents today deserve access to convenient, fresh, nutritious meals for their children with less salt, sugar and preservatives. We don’t buy meat off the shelf to eat, so we shouldn’t have to serve our babies just that,” says Emily.
These female leaders are forging pathways to succeed both online and offline. Here’s what we can learn from these women who have embraced their passion and turned it into successful business ventures:
- Establish your own values – what values do you and your business stand by
- You can mix business with pleasure and turn passion into profit
- If you see a problem with the products in the market place – create your own
- From small things, big things can grow
- Don’t be intimidated by high profile, competitive players in the market