All Case Profiles

Knock On Wood Toys

Staving off Bad Luck: Knock on Wood Toys

In a market saturated with kids’ plastic toys, Knock on Wood Toys took on the challenge to offer a quality alternative. What the company has spawned is a special appreciation for wooden toys that can be enjoyed by generations.

Sleeping Duck

Playbook Profile: Sleeping with One Eye Open

Melbourne start-up Sleeping Duck has generated around $1.5 million in revenue during its first year in operation. Keeping its head more than above water is attributed to a simple, yet effective business model.


Case Profile: MotoParts Parts-Centric Approach

Selling automotive parts online has proved challenging for MotoParts, but developing a parts-centric approach has helped the company progress. Power Retail chats to MotoParts’ Scott Shillinglaw to find out more.

Klika staff shot

Klika: Self-Contained E-Commerce Success

Based out of Oakleigh in Melbourne’s southeast, Klika has been a quiet achiever amongst online retailers. Founded as a home and outdoor goods retailer ten years ago, the business is worth $15 million today, with elder statesmen Ian McLellan, Boris Zaitsev and Scott Gladstone still at the helm.