Digital marketing can be a minefield. And it’s not a space for guesswork. Understanding where you need to spend money, and what you need to measure, is critical.
Industry peers convened last night to hear a panel discussion on the topic of customer-enabling technology and how retailers can make it easier for customers to shop.
Global payment company Square’s Australian Country Manager Ben Pfisterer share his finance tips for small retail owners preparing for the new financial year.
The increasing prevalence of smartphone usage is challenging for online retailers developing a one-size-fits-all mobile shopping experience, which is at odds with what is happening in reality.
Being small has its advantages – there’s less loopholes to jump through to get an initiative off the ground, be the first off the blocks or trial something new.
Most savvy retailers have cottoned on to the fact that social media promotion is a must-have in the marketing arsenal. But not many know how to get the most out of it. Beginning Boutique’s Sarah Timmerman shares her vast experience in the area.
Alibaba is working to expand its international presence, and Founder and Exec Chairman Jack Ma is in the US to pitch his platform to American small businesses.
If your content marketing is not having an impact on your bottom line, you may need to reconsider how you’re doing it.
When does the sheer amount of ‘stuff’ in an online store become too much? Reducing the amount of decision making a customer has to undergo can really help streamline how easy it is for a customer to do what they need to do.