Building trust online is one of the toughest things a brand can do. By trying to ‘load the dice’ in its favour, a brand may wind up destroying that unspoken contract with its customers. Read more in this excerpt from Power Retail’s new book, the Retail Technology SuperGuide.
With growing knowledge, power and expectations, Australian consumers continue to dictate the terms of retail engagement.
In the wake of Tony Abbott’s ousting from office as Australia’s Prime Minister, new leader of the country Malcolm Turnbull announced his new parliamentary cabinet yesterday, flagging a number of changes across the board.
A just-released report paints an ordinary picture of Apple watch sales in Australia, prompting the question – do wearables have a future?
Will consumers buy stuff they don’t need just to get to a free shipping threshold? I did. Will it make financial sense? This didn’t. Read on.
GameStop is known for innovative promotions, but now the specialty retailer has made social marketing personal with its latest Summer at GameStop event.
Sensis recently released a report that looked at how small and medium businesses are navigating the digital age curve. Here follows some further advice.
Facebook Dynamic Product Ads will now have cross-selling functionality, conversion optimisation and be available in apps via Facebook’s Audience Network.
Frost & Sullivan’s upcoming webinar will investigate how retailers can improve the customer experience to have a direct impact on their bottom line.
As Australian consumers become increasingly concerned about the environment, now is the time for retailers to be on the front foot and ensure sustainability in the supply chain process.