Will consumers buy stuff they don’t need just to get to a free shipping threshold? I did. Will it make financial sense? This didn’t. Read on.
GameStop is known for innovative promotions, but now the specialty retailer has made social marketing personal with its latest Summer at GameStop event.
Sensis recently released a report that looked at how small and medium businesses are navigating the digital age curve. Here follows some further advice.
Facebook Dynamic Product Ads will now have cross-selling functionality, conversion optimisation and be available in apps via Facebook’s Audience Network.
Frost & Sullivan’s upcoming webinar will investigate how retailers can improve the customer experience to have a direct impact on their bottom line.
As Australian consumers become increasingly concerned about the environment, now is the time for retailers to be on the front foot and ensure sustainability in the supply chain process.
Ensuring a customer-centric approach across e-commerce operations is critical. But legacy systems can prove challenging to achieving success in this area.
Digital marketing can be a minefield. And it’s not a space for guesswork. Understanding where you need to spend money, and what you need to measure, is critical.
Industry peers convened last night to hear a panel discussion on the topic of customer-enabling technology and how retailers can make it easier for customers to shop.
Global payment company Square’s Australian Country Manager Ben Pfisterer share his finance tips for small retail owners preparing for the new financial year.