Insights
All Articles
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Three Quarters of Smartphone Users Look In-Store but Buy Online
A recent study shows what many retailers already know – bricks and mortar stores are becoming the way for consumers to window-shop before they go online to buy elsewhere.
- 25th October
- Natasha Sholl
- Comments 2
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Is Social Networking and the Internet Changing Our Brains? (And What This Means for Brands!)
Online retailers know that tablets and smartphones are changing the way consumers behave. But are they actually changing the physical make-up of our brains? And what does this mean for the way consumers engage different brands?
- 21st October
- Natasha Sholl
- Comments 0
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Making the Most of Your Mobile Offering
Highly customised mobile experiences and smart optimisation are the hallmarks of a successful m-commerce strategy, according to Netbiscuits’ Lucas Challamel.
- 21st October
- Lucas Challamel
- Comments 0
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Nine Steps to Good Decision-Making
Limited time. Limited budget. Limited staff. Online businesses have a lot to contend with. Resident expert Graham Oakes provides a framework for good governance and addressing conflict.
- 20th October
- Graham Oakes
- Comments 0
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NRF Survey: ‘Tis the Season to Get Clicking
Online shoppers start early and will spend nearly 22% more than the average consumer this Christmas season, according to the National Retail Federation.
- 20th October
- Natasha Sholl
- Comments 0
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More Than One Million ‘Tap & Go’ Transactions Recorded in August
Secure and innovative payment solutions are helping customers find new ways to spend their money with ‘Tap & Go’ transactions reaching an all-time high.
- 19th October
- Natasha Sholl
- Comments 0
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Social Customer Care: Take the Guesswork Out of Being Open
Authenticity and relevance might be the hallmarks of great social customer care, but achieving these qualities can be a trickier prospect, writes Guy Stephens.
- 17th October
- Guy Stephens
- Comments 1
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Forrester: Retailers Flock to Magento for E-Commerce Prowess
Forrester’s investigation into Australian online retail technology investment reveals mass migration to open source e-commerce platforms – Magento in particular!
- 14th October
- Nirosha Methananda
- Comments 2
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E-Commerce Toolkit: Top Tips From Australian Retailers
Brimming with e-commerce inspiration, but not sure about the next steps? Get a little help from Cracka Wines, OzSale, Milan Direct, Ted’s Cameras and OzHut.
