When used properly, music can be a powerful marketing tool, especially for retailers looking to attract a fashion-conscious millennial audience. Here are five retail brands nailing music marketing.
Retailers need to beware of emotionally analysing data and skewing the results. Good data analysis can help a company but bad data analysis can ruin it.
Despite the growing range of digital marketing channels available to retailers, email remains the essential channel for engaging customers and gathering data.
Crafting the perfect returns process is about striking a balance between providing a personalised customer journey and improving operational efficiency.
How secure is your retail network? Jack Chan, Security Strategist at Fortinet, discusses the very real threats to network security and the solutions available.
Stylerunner co-founder Julie Stevanja offers her tips for managing and motivating employees and creating a functional and enthusiastic workplace culture.
Mark Cripsey, Chief Digital and Data Officer at Myer, discusses how technology can be used to improve the customer experience.
Angus McDonald, Trade and Digital Manager at Supercheap Auto, talks about why overcoming cultural challenges is key to embracing an omnichannel vision.
Flora & Fauna founder, Julie Mathers, outlines how brand, content and commerce intersect to engage the customer and deliver a great experience.
A recent report from GFK Global, which surveyed 23,000 shoppers, busts a few myths and delivers some surprising insights into the drivers of online purchase decision-making.