ChannelAdvisor CEO

Alibaba and Australia: Q&A With Mark Gray

Chinese marketplace juggernaut Alibaba has made waves throughout the Pacific with its recent IPO, and it was only a matter of time before the ripples reached Australia. We spoke with ChannelAdvisor’s Mark Gray about what the arrival of Alibaba means for Australian retailers.

Christmas tree, in relation to marketing copy

Christmas-Proof Your Marketing Copy

During this time of year, the usual target market for specialty goods largely goes out the window, replaced by less savvy shoppers buying gifts for their more au fait relatives. Adjust your copy accordingly.