Insights

All Articles

• World’s biggest study on online consumer behaviour

  The largest ever global research project into people’s online activities and behaviour – Digital Life – was launched recently by TNS, with some powerful insights regarding online consumption habits worldwide.

  • 15th October
  • Grant Arnott
  • Comments 0

• Gap, Digg and the Power of Social Media

  Does social media give consumer’s a mandate to be consulted and included when brand’s are making major business decisions? Gap and Digg learn that social media can be a double-edged sword.

  • 15th October
  • Nirosha Methananda
  • Comments 0

• Value Fashion Brands Failing to Connect with Shoppers Online

  Multichannel value fashion brands are losing out on online sales due to poorly designed websites, according to the 2010 UK Fashion Retail Report from GSI Commerce International.

  • 15th October
  • Grant Arnott
  • Comments 0

• Mobile: The Winning Bid

  Nearly 25% of Australians are using their mobile devices to shop online, with a third doing it more than once a week, reveal eBay.

  • 8th October
  • Nirosha Methananda
  • Comments 1

• Tablet Devices to Battle It Out in Australia

  With a number of non-Apple tablet devices slated for release in Australia before Christmas, it seems the tablet revolution has arrived.

  • 7th October
  • Elisabeth Lambert
  • Comments 1

• Twitter Followers Love You More

  As a child, I can remember listening to my nanna talk to her next door neighbours about new products. There was the new washing powder that really did make the whites whiter and the mixes that would deliver a delicious cake in minutes rather than hours. These conversations would last for hours – or so it [...]

  • 6th October
  • Gavin Heaton
  • Comments 1

• AIMIA Retail Group: Online Journeys Abound for Australian Retailers

  AIMIA and ACRS study indicates that retailers do not perceive the online channel as facilitative of purchases, find social media ‘interesting’ and that email and SEO are still key priorities.

  • 4th October
  • Nirosha Methananda
  • Comments 0

• Bills, Bills, Bills – No Ads Please

  Online user mindset and their overall online experience should be at the forefront for retailers when considering online ad placement.

  • 29th September
  • Nirosha Methananda
  • Comments 0

• The E-Coupon Phenomenon Continues: Australian Coupon Sites

  E-coupons are here to stay. Australian online shoppers are becoming increasingly e-coupon savvy, as two of the nation’s most popular coupon sites are taking advantage of this exploding phenomenon.

  • 29th September
  • Chris Garner
  • Comments 1