Is organic social marketing really dying? Despite claims to the contrary it’s a little too soon to be mourning just yet.
Is your website prepared for the demands of the holiday season? SLI Systems’ Jason Miller provides a few tips to help make your holiday season brighter by gauging your site’s readiness.
Ahead of a Demandware webinar on December 4 discussing how cloud-based commerce technology can help a business expand to global operations, Robert Fort writes about why global expansion is such a good idea.
Chinese marketplace juggernaut Alibaba has made waves throughout the Pacific with its recent IPO, and it was only a matter of time before the ripples reached Australia. We spoke with ChannelAdvisor’s Mark Gray about what the arrival of Alibaba means for Australian retailers.
Anyone marketing towards a Gen-Y or Millennial audience needs to explore new ways to reach the most marketing-savvy and advertising-critical generation ever.
New research from payments provider PayPal reveals that Australians are spending in excess of five times longer getting ready for Christmas than actually enjoying the holiday period.
During this time of year, the usual target market for specialty goods largely goes out the window, replaced by less savvy shoppers buying gifts for their more au fait relatives. Adjust your copy accordingly.
Who doesn’t love interesting site search results? SLI Systems has analysed over 80 million site searches to find the most popular Halloween costumes in 2014.
Revising its personalisation and cart abandonment strategies has seen surf and sportswear retailer SurfStitch benefit greatly.
Cyber Monday isn’t the only major sales period for online retailers, particularly if you’re selling outside the US.