In a bid to further increase competition with Google, Amazon has been working hard to create an advertising platform that will leverage a wealth of customer data.
- 25th August
- Campbell Phillips 1096
Planning a successful back-to-school campaign requires an early start and a thorough understanding of the target customer, writes Kristen Gramigna.
EatNow seeks to bolster its ongoing success story by repositioning its brand, releasing a new logo to celebrate two years in the market and 3,500 restaurant partnerships.
Fergus Stoddart outlines the three most common points where retailers may be fooling themselves when it comes to content marketing strategy.
It may be ‘the greatest toy sale on earth’, but Target’s latest email marketing effort has definitely failed the digital sense test.
Gourmet food delivery service Farmison & Co was seeking a way to maximise sales during its peak trade period – Christmas. By leveraging savvy holiday planning and simple marketing techniques, the company had a record 2013 season.