With customers increasingly expecting businesses to communicate in a more personalised way, building engagement and trust through transparency will be one of the biggest challenges faced by marketers in 2018.
Today’s tech-savvy customers expect true personalisation along every step of the shopping journey. Marketers should use data insights to stand out from the competition and unify their channels to provide a consistent shopping experience.
International fashion retailer Urban Outfitters has successfully leveraged mobile location data for a 75% conversion gain, by tapping into five messaging tactics in its recent mobile campaign.
In the last five years rapid technological advances and changing consumer expectations have dramatically altered the marketing landscape. Discover 5 key ways to ensure good email marketing habits for your online store.
Online pharmacy retailers Chemist Warehouse and My Chemist have been recognised as the top two best performing pharmacy retailers in the latest Customer Satisfaction ratings by Roy Morgan Research.
Google Click-to-Call has a number of benefits to retailers looking to gain from the surge in ‘buy now and pick up’ online trend. However, to receive that benefit you need to have your Google My Business page set up correctly.
Deterred by safety and quality issues with domestic products, Chinese consumers are increasingly looking to Australia to buy directly through cross-border e-Commerce.
The consumer journey is experiencing radical changes as behaviours shift with developing mobile technologies. With these changes come challenges.
As an online retailer you should strive towards providing that magic touch to your shoppers’ experience, and take every opportunity to make a positive impression on your consumers.