Common sense dictates that a text advertising message can be enhanced with appropriate imagery, but new social media marketing numbers suggest otherwise.
Australian advertisers are looking more and more to social media, with Facebook expected to receive over $500 million in advertising revenue.
Social media platform Twitter has floated plans to embed promoted tweets outside of Twitter.com, with Yahoo! Japan and Flipboard already signed up as partners.
Ask any American expat; the Super Bowl is serious business. While we Australians get a two-minute horse race that stops a nation, the folks across the pond have a two hour game of what they call football.
Giving an item a closer look in a physical store may determine the ads you’re served online in the future, thanks to a new application of beacon technology from Norway.
Online video service YouTube is looking to line up directly against NBC, with an unofficial Superbowl half-time show running against the official one.
Former Australian advertising manager for eBay, Glen Anthony Gaunt, has been taken to court along with two alleged accomplices, after the marketplace giant claimed it had been defrauded of millions of dollars in ad revenue.
Hello, Social Media Manager For A Major Brand. Why don’t you take a seat? Now don’t worry, this is a safe space, no one’s here to hurt you. But we do need to talk…
A study conducted by researchers at Harvard, Cornell and the University of California has concluded that, contrary to popular belief, television ad effectiveness is not hampered by the presence of a second screen such as a smartphone or tablet.