All Marketing

Brands on Social Media uncool

Brands On Social Media: Grow Up

Hello, Social Media Manager For A Major Brand. Why don’t you take a seat? Now don’t worry, this is a safe space, no one’s here to hurt you. But we do need to talk…

Device and TV ads effective study

TV Advertising Effective Even With Distractions

A study conducted by researchers at Harvard, Cornell and the University of California has concluded that, contrary to popular belief, television ad effectiveness is not hampered by the presence of a second screen such as a smartphone or tablet.

Google ad viewability infographic

Google: Ad Visibility Under 50%

A recent Google study reveals that over half the ads served by Google-owned DoubleClick aren’t actually seen by anyone, and provides tips for advertisers to maximise their ad’s exposure.