The weekend saw social media platform Facebook launch a wave of new advertising products, with an intended goal of snapping up television advertisers.
In a move celebrated by Facebook users and dreaded by online retailer brands, Facebook is set to test a ‘Dislike’ button, putting to an end the social media platform’s long history of one-way sentiment traffic.
Fuelling more sophisticated omnichannel 1:1 marketing, Krux DMP will help Rakuten Marketing realise the potential of its first-party data.
Facebook dynamic product ads are a powerful new social marketing device. ChannelAdvisor’s Mark Gray talks through the key benefits and how the channel works.
Target in the US is set to create a data-analysis centre to bolster its data-gathering arsenal, to encourage customer spending with personalised e-mail marketing and targeted promotions via the retailer’s Cartwheel smartphone app.
With two million businesses advertising on Facebook, the company is looking at new online educational resources and tools to increase ad performance.
Rakuten Marketing announced its acquisition of US based mobile marketing company Deep Forest Media this morning.
A collective of five major news sources have formed the Pangaea Alliance, a new programmatic sales group selling ad space for the likes of CNN, Reuters, The Economist and others.
Google, the world’s largest internet search provider, may be losing the business of major US retailer Wal-Mart over the use of Wal-Mart product data.