Online video service YouTube is looking to line up directly against NBC, with an unofficial Superbowl half-time show running against the official one.
Former Australian advertising manager for eBay, Glen Anthony Gaunt, has been taken to court along with two alleged accomplices, after the marketplace giant claimed it had been defrauded of millions of dollars in ad revenue.
Hello, Social Media Manager For A Major Brand. Why don’t you take a seat? Now don’t worry, this is a safe space, no one’s here to hurt you. But we do need to talk…
A study conducted by researchers at Harvard, Cornell and the University of California has concluded that, contrary to popular belief, television ad effectiveness is not hampered by the presence of a second screen such as a smartphone or tablet.
Google is launching viewability reports across its ad platforms, in response to its own research into ad viewability late last year.
Have you ever wanted your watch to tell you when it’s time for a coffee? Thanks to TapSense, soon that won’t just happen, but your watch will be able to order and pay for it too.
A recent Google study reveals that over half the ads served by Google-owned DoubleClick aren’t actually seen by anyone, and provides tips for advertisers to maximise their ad’s exposure.
Social media platform Tumblr has followed Twitter and Facebook into e-commerce experimentation, launching what it calls ‘action buttons’ for posts from certain sources.
Retailers have spent more than ever on paid search this Black Friday weekend, and it’s produced matching amounts of revenue.