With more than 400 million active users worldwide, Instagram has emerged as a powerful marketing tool if you know how to use it.
eBay acquisition creates the world’s largest and most advanced affiliate marketing offering, offering business-changing insights for advertisers, publishers and agencies alike.
In response to concerns from advertisers, Facebook as revealed some changes to its advertising policies for its video ads and its Instant Articles platform.
Adding to the the supermarket giant’s mounting woes, Woolworths’ latest ad campaign has been roundly criticised for its confusing branding, generic delivery and mimicking Coles’ campaigns.
YouTube has debuted a new ad unit, Shopping Ads, which allows advertisers on Google’s video service to place e-commerce functionality within popup ads.
The weekend saw social media platform Facebook launch a wave of new advertising products, with an intended goal of snapping up television advertisers.
In a move celebrated by Facebook users and dreaded by online retailer brands, Facebook is set to test a ‘Dislike’ button, putting to an end the social media platform’s long history of one-way sentiment traffic.
Fuelling more sophisticated omnichannel 1:1 marketing, Krux DMP will help Rakuten Marketing realise the potential of its first-party data.
Facebook dynamic product ads are a powerful new social marketing device. ChannelAdvisor’s Mark Gray talks through the key benefits and how the channel works.