Google has announced a change to AdWords, which will allow for expanded text ads, meaning that retailers can include more information in their ads and increase CTRs.
Google has introduced shopping ads to mobile image searches in an effort to help retailers capture the micro-moments that come from mobile image browsing.
As part of its ongoing efforts to monetise the platform, Snapchat has ramped up its Australian operation and opened the doors to e-commerce, with shoppable ads running on the platform last week.
A menu in a Melbourne ramen restaurant got Matt Lawry thinking about the digital experience and what retailers can learn from from a noodle menu.
Google has provided a first look at the newly designed Google AdWords interface, including some functionality insights and a timeline for the rollout.
We explore Facebook’s latest advertising tool, which allows brands to create dynamic landing pages for interactive ad campaigns.
Anniversary emails are a great way to reward customer loyalty, re-engage subscribers and leverage data. Here are three simple anniversary email strategies.
Instagram is changing to an algorithm-based news feed to offer users more relevant content and to drive revenue by tightening its grip on advertising content.
David Jones will be launching a new branded magazine and app to be published by content agency Medium Rare — but is it a good move?
Denmark-based jewellery retailer Pandora has launched two new campaigns, with the Australian campaign designed to drive e-commerce traffic.