Rakuten Marketing has announced a partnership with Azoya to help merchants expand beyond borders and into the lucrative Chinese market.
With an eye to ramping up ad revenue, Instagram has launched a suite of new business insight tools that allow brands to gather data on their posts.
Twitter has officially ended its experiment with social commerce, announcing that it is canning its buy buttons and product pages.
Google has announced a change to AdWords, which will allow for expanded text ads, meaning that retailers can include more information in their ads and increase CTRs.
Google has introduced shopping ads to mobile image searches in an effort to help retailers capture the micro-moments that come from mobile image browsing.
As part of its ongoing efforts to monetise the platform, Snapchat has ramped up its Australian operation and opened the doors to e-commerce, with shoppable ads running on the platform last week.
A menu in a Melbourne ramen restaurant got Matt Lawry thinking about the digital experience and what retailers can learn from from a noodle menu.
Google has provided a first look at the newly designed Google AdWords interface, including some functionality insights and a timeline for the rollout.
We explore Facebook’s latest advertising tool, which allows brands to create dynamic landing pages for interactive ad campaigns.
Anniversary emails are a great way to reward customer loyalty, re-engage subscribers and leverage data. Here are three simple anniversary email strategies.