Target US

Target US: Mission to Know Customers Better

Target in the US is set to create a data-analysis centre to bolster its data-gathering arsenal, to encourage customer spending with personalised e-mail marketing and targeted promotions via the retailer’s Cartwheel smartphone app.

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All Marketing

Super Bowl ads favourite 5

5 Impressive Super Bowl Ads

Ask any American expat; the Super Bowl is serious business. While we Australians get a two-minute horse race that stops a nation, the folks across the pond have a two hour game of what they call football.