Retailers that wish to remain competitive must consider all opportunities to engage an increasingly mobile-first customer base wherever they are and at whatever time, writes Dustin Dean.
- 26th September
- Dustin Dean 1
View Power Retail’s recent webinar, which discusses the current state of Australian retail’s efforts to integrate mobile technology, as well as how retailers can get ahead of the curve.
Opening the doors to advertisers has seen Facebook experience significant revenue growth. Now research by AdRoll confirms how advertisers benefit from partnership with Facebook mobile marketing.
Noting the success of its ‘Pizza Chef’ tool, which allows customers to design their own pizza, Domino’s has taken the concept one step further with ‘Pizza Mogul’ – an interesting take on the gamification trend.
With the launch of a new mobile site, e.l.f cosmetics existing e-commerce strategy failed to entice customers. Integrating solutions presented by SLI Systems, e.l.f. proves there’s no need for a one size fits all e-commerce strategy.
For brands that keep an integrated approach to mobile advertising in mind are much more likely to succeed, writes Mark Henning.
The frantic holiday shopping period represents the perfect opportunity for retailers to wow their customers with a new mobile shopping experience, writes ChannelAdvisor’s Mark Gray.