They say little furry creatures are good for the soul, bringing about a sense of calm, peace and reducing stress. They’re also a great marketing initiative, right?
A trial of different mobile sales offerings for fitness brand Total Gym has revealed that their customers are over five times more likely to use automated, self-service style product guides than use a live chat service.
Mobile Futures Australia is a program run by snack food giant Mondelēz International to scour for entrepreneurial talent to help big brands keep pace in the mobile space. Power Retail attended the wrap party to see the results.
Here in Melbourne it’s a tradition to stop by the Bourke St Myer to see the annual Christmas windows. But up in Sydney, eBay have worked with LiveWorks and Pulse Communications to develop a more modern response.
Over the weekend Google was slammed by a large-scale investor sell-off, with the search giant trading as low as $508 earlier today after what has proven to be a costly earnings miss last week.
Retailers that wish to remain competitive must consider all opportunities to engage an increasingly mobile-first customer base wherever they are and at whatever time, writes Dustin Dean.
View Power Retail’s recent webinar, which discusses the current state of Australian retail’s efforts to integrate mobile technology, as well as how retailers can get ahead of the curve.
US online retailer eBags has taken a leaf out of the Tinder playbook, encouraging customers to swipe to vote in or vote out favourites.
Opening the doors to advertisers has seen Facebook experience significant revenue growth. Now research by AdRoll confirms how advertisers benefit from partnership with Facebook mobile marketing.
Noting the success of its ‘Pizza Chef’ tool, which allows customers to design their own pizza, Domino’s has taken the concept one step further with ‘Pizza Mogul’ – an interesting take on the gamification trend.