A large number of Australian retailers have a big problem: their customers are shopping in channels that they don’t even have a presence in. Mobile is no longer an option, writes Mark Dougan.
Setting the bar in Australian online retail, The Iconic is flying high on the success of their mobile app and a freshly launched mobile site. With half a million downloads in the past 9 months, the e-tailer’s laser focus on m-commerce has paid off.
A new study reveals that Australian retailers are still lost in the wilderness when it comes to taking advantage of the enormous mobile commerce opportunity.
By combining QR codes and NFC to create ‘Transit Technology’, The Iconic and APN Outdoor have partnered to release one of Australia’s most mobile-friendly outdoor advertising campaigns.