Online shopping has dramatically altered the supply chain, writes Christopher Sewell. Marketers that ignore these significant, ongoing retail trends risk jeopardising the performance of the brands they work for.
Like other retailers, Spend-less Shoes has had to face economic challenges. But this footwear chain has managed to fight the odds and capitalise on growth.
More than a decade old, Adore Beauty has been selling skincare and beauty products purely online the entire time. Now, the company has opened a bricks and mortar skincare salon.
Do retailer loyalty programs actually foster customer loyalty? Not according to this market research, but they do encourage spending, and Coles’ offering is perceived as the best around.