The retail environment has seen a multitude of changes over the last decade. From the evolution of e-commerce to social media and mobility, there are now more channels to consider when formulating our Omnichannel strategy.
Scentre Group has partnered with CommBank to trial the CommBank Offers app in Westfield Hornsby. This beacon marketing pilot is set to run until the end of the year.
Target has launched a new mobile app for iOS devices. The new app is part of Target’s mobile-first strategy and has been developed in response to detail customer feedback.
Myer’s annual report and the New Myer strategy both point to developing the retailer’s omni-channel offer in pursuit of growth.
Only hours after a similar attack against Kmart, Australian high-end retailer David Jones has been hacked, with attackers managing to steal customer data.
The New Zealand arm of department chain Harvey Norman has some explaining to do with its customers, after a glitch in its online store saw customers purchasing high-end lounge suites and dining tables for op-shop prices.
Homewares retailer dusk has unveiled a dramatic shift towards a digital-first marketing strategy as part of its brand refresh.
Kmart confirmed yesterday that hackers had breached its digital security, exposing certain details from its database of Australian customer information.
A holiday retail sales forecast from Deloitte predicts that while US shoppers will get online much more readily to research purchases, the resulting boost to actual sales won’t be quite as big.
Pandora Jewelry has opened its brand new online store for Australian customers, laying the groundwork for its omnichannel presence in the local market.