Multichannel
All Articles
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On and Offline Store Integration is Necessary to Meet Customer Expectations
Retailers should integrate across all channels. James Gilbert gives five examples of what retailers should consider offering customers to create a dependable brand.
- 25th November
- James Gilbert
- Comments 2
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Google Reveals Crucial Christmas Dates for Online Retailers
With C-Day fast-approaching, Google offers retailers insights into Australian consumer search behaviour and names crucial dates to achieve maximum conversion.
- 24th November
- Nirosha Methananda
- Comments 0
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Barney’s Goes Gaga for Christmas and Engages Through Twitter
Barney’s leverages ‘Gaga-Power’ and launches the superstar’s interpretation of Santa’s workshop incorporating video and Twitter to engage with its customers.
- 23rd November
- Nirosha Methananda
- Comments 0
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JB Hi-Fi Plays Kogan at its Own Game
JB Hi-Fi has caved to online retail pressure and has employed a direct import model to sell goods at cheaper prices. Is this what is required in the current e-commerce market, or does it undermine the local economy?
- 22nd November
- Natasha Sholl
- Comments 5
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Is Google+ a Plus for Brands?
It’s comical to think of Google as the underdog, but when it comes to social networking, Google+ is the younger, scrappier brother of Facebook. With the recent release of Google+ brand pages, should online retailers be investing time and money in yet another social media tool?
- 21st November
- Natasha Sholl
- Comments 0
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Tesco Trials Augmented Reality to Reduce Online Returns
In a world-first Tesco has introduced an augmented reality multichannel experience, in the hopes of reducing online returns and encouraging engagement.
- 18th November
- Nirosha Methananda
- Comments 0
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Australian Retail Award Winners Announced
Australian Retailers Association have announced the award winners for innovation, independence and employer choice at the Australian Retail Awards.
- 17th November
- Samantha Youl
- Comments 0
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Helping You Find ‘All The Sales’
AllTheSales is a new website on the scene. It has one mission – help all Australian multichannel retailers step up and compete against pureplay stores.
- 14th November
- Samantha Youl
- Comments 0
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Augmented Reality Turns News and Information 3D
Augmented reality is rearing its head in the offline world. Newspapers and magazines are incorporating this techonolgy to create an interactive experience for readers.
- 11th November
- Samantha Youl
- Comments 0
