‘Omnichannel’ retail is the latest big thing in the retailing sector. As local retailers scramble to catch up with their international homologues, we spoke with Laura Mcfarlane, Vice-President of Global Strategy at SapientNitro about the phenomenon.
Social Media? Digital Marketing? EDMs? SEO? Knowing what to spend money on for marketing an online retail venture is like traversing a minefield of buzzwords and acronyms – let us break it down for you.
Many still consider eBay to be solely a C2C marketplace, not realising how much has changed in recent years. Even if you have a thriving online retail operation, eBay may be a lucrative channel to consider expanding into.