Affiliate marketing network, Commission Factory, has today announced the launch of its new platform, citing rapid growth in demand as driving the change.
The key to multichannel success begins with the organisation framework says Amblique’s Lisa Powell. All channels must be integrated into every company role, and ultimately, the customer must be considered at every turnpoint.
Last week at the Shop.org Summit in Denver, two venerated department stores from either side of the Atlantic presented their experiences and visions in adapting to a multichannel world. One came out on top.
Multichannel retailing is set to complement, rather than compete, with bricks-and-mortar over the next two years, according to a new study from CBRE.