Device and TV ads effective study

TV Advertising Effective Even With Distractions

A study conducted by researchers at Harvard, Cornell and the University of California has concluded that, contrary to popular belief, television ad effectiveness is not hampered by the presence of a second screen such as a smartphone or tablet.

Macy's sales channel

Macy’s Looks Online As Part Of Overhaul

Physical store closures and a renewed focus on online activity are some of the major talking points of a new strategy for US department store chain Macy’s, in an effort it claims is to meet the changing needs of consumers.

Tmall Luring Overseas Suppliers

Tmall Attracting Global Suppliers

The Great Wall of China, while having performed admirably against Mongol raiders in days gone by, doesn’t seem to be deterring international traders from the lucrative Chinese online retail market.