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Mindfulness in the New Retail Ecosystem

The dance between retailers and their supplier can be a complex one, and indeed a rough and tumble one too. Consider that the ACCC saw it fit to intercede last year between some of our largest retailers and their suppliers and enforce a code of conduct ensuring fair play.

Facebook’s Heartwarming Family Values

Based on its new ‘News Feed Values’, Facebook is changing up its news feed to prioritise content from friends and families, in a move that will help to increase its advertising revenue.

Influencers Versus Brand Advocates

While social media influencers have become hot property for brands, do they really deliver or are you better off developing brand advocates from your existing customer base?

Pinterest

The Rise of Visual Discovery

Image-based social media platforms Pinterest and Instagram are outpacing Facebook for growth and represent a valuable opportunity for online retailers.