Vintage fashion, retro pieces, jewellery that dates back… These are the things that Susan Gregg Koger loved about thrift shopping. Her love turned into an e-commerce business that is only getting better day in and day out.
Knowing the terms and tools of digital marketing is really only the first step. A thorough understanding of how these concepts can apply to an online retail business is the second.
Social Media? Digital Marketing? EDMs? SEO? Knowing what to spend money on for marketing an online retail venture is like traversing a minefield of buzzwords and acronyms – let us break it down for you.
Launched in 2011, Closet Rich has gained perhaps more publicity than its founder, Elizabeth Kott, ever intended. Making use of her clients’ bulging wardrobes, Kott repurposes their pieces online.
If you take two former agriculture students with a competitive streak, combine that with an interest in e-commerce and what do you get? Field and Flower, the fresh meat delivery business in the U.K. CAUTION: Not suitable for vegetarians…
Getting an e-commerce site’s aesthetics looking slick is all good and well, but there’s even more to getting it geared up for making serious numbers of sales.
Launched as an online shoe retailer in 2009, Zalando now ships a massive range of fashion and lifestyle products to ten countries throughout Europe – it even prints a popular quarterly fashion magazine.
Originally founded as a gay social site, Fab.com’s fortunes changed when it relaunched with a focus on selling great designs. Since then, it’s been rewriting the book on online retail.
A thorough security strategy will protect your online retail enterprise, but being able to effectively communicate that to consumers will have a large effect on sales.
A successful online retail business can only remain profitable so long as it can maintain a thorough level of protection against cyber security threats.