Usability Testing: The Psyche and Psychology

In the third part of our series on usability testing, Shefik Bey, Managing Director of UsabilityOne discusses the psyche behind website search and discusses how neurological testing can provide further insights to the customer user experience.

Leveraging Google Places For Multichannel Success

Google Places represents an opportunity for retailers to optimise both on and offline. We investigate what this new addition means to the search process and Monte Huebsch, CEO for AussieWeb shares how multichannel retailers can optimise and leverage Google Places for retail success.

SEOmom’s Recipes for Search Success – Part 1

In the first part of our ‘SEOmom’s recipes for search success’ video series, Gillian Muessig, President and Co-Founder of SEOmoz, shares her knowledge about the impact that Google Places will have on search and how retailers can take advantage of these changes.

Usability Testing: A Part of the Marketing Mix

Usability testing can not only reveal how customers are responding to your website, but works hand-in-hand with SEO/SEM strategy, gives insights into the ever elusive mindset of your ‘fans and followers’ and can provide valuable benchmarking information for implementation of new channels, such as mobile. Shefik Bey, Managing Director of UsabilityOne discusses usability testing as a part of the wider marketing mix.

Usability Testing: Essential for Optimised Online User Experience

Many retailers spend copious amounts of time driving traffic to websites via advertising and campaigns, without taking into consideration one of the most important factors – the user experience. Shefik Bey, Managing Director of UsabilityOne, discusses the importance of usability testing as a way in which to not only enhance the online experience, but overall website strategy.

Case Profile: – Part 2

Jethro Marks, Co-Founder and Director of, chats to about the strategies he has employed to drive the online success of his business and discusses the state of the Australian online retail landscape.