Power Retail TV

All Articles

• Leveraging Google Places For Multichannel Success

  Google Places represents an opportunity for retailers to optimise both on and offline. We investigate what this new addition means to the search process and Monte Huebsch, CEO for AussieWeb shares how multichannel retailers can optimise and leverage Google Places for retail success.

  • 25th November
  • Nirosha Methananda
  • Comments 1

• SEOmom’s Recipes for Search Success – Part 1

  In the first part of our ‘SEOmom’s recipes for search success’ video series, Gillian Muessig, President and Co-Founder of SEOmoz, shares her knowledge about the impact that Google Places will have on search and how retailers can take advantage of these changes.

  • 25th November
  • Nirosha Methananda
  • Comments 3

• Usability Testing: A Part of the Marketing Mix

  Usability testing can not only reveal how customers are responding to your website, but works hand-in-hand with SEO/SEM strategy, gives insights into the ever elusive mindset of your ‘fans and followers’ and can provide valuable benchmarking information for implementation of new channels, such as mobile. Shefik Bey, Managing Director of UsabilityOne discusses usability testing as a part of the wider marketing mix.

  • 25th November
  • Nirosha Methananda
  • Comments 0

• Usability Testing: Essential for Optimised Online User Experience

  Many retailers spend copious amounts of time driving traffic to websites via advertising and campaigns, without taking into consideration one of the most important factors – the user experience. Shefik Bey, Managing Director of UsabilityOne, discusses the importance of usability testing as a way in which to not only enhance the online experience, but overall website strategy.

  • 18th November
  • Nirosha Methananda
  • Comments 4

• Case Profile: TheNile.com.au – Part 2

  Jethro Marks, Co-Founder and Director of TheNile.com.au, chats to PowerRetail.net about the strategies he has employed to drive the online success of his business and discusses the state of the Australian online retail landscape.

  • 10th November
  • Nirosha Methananda
  • Comments 0

• Case Profile: TheNile.com.au – Part 1

  Jethro Marks, Co-Founder and Director of Australian online bookstore, TheNile.com.au, chats to PowerRetail.net about the ins and outs of running an online business in the competitive world of publishing.

  • 4th November
  • Nirosha Methananda
  • Comments 0

• DeVere Forster, BestBuy UK on multichannel in Australia

  Online Retailer keynote speaker DeVere Forster shares his thoughts on the Australian multichannel market, and how local retailers can avoid the early mistakes made by UK and US retailers.

  • 28th October
  • Grant Arnott
  • Comments 0

• Marketplaces and comparison engines

  Mark Gray, CEO of Channel Advisor Australia, delivered this presentation on leveraging marketplaces and the trends in comparison engines at the October 2010 InSite event in Melbourne.

  • 21st October
  • Grant Arnott
  • Comments 0

• Using video online – Justin Foster, Liveclicker

  Speaking to Grant Arnott at the 2010 Shop.org Summit in Dallas, Texas, Justin Foster, CEO of LiveClicker, talks about using video to improve online retail engagement and conversions, discusses the HTML5 v Flash debate, and offers some important tips for leveraging a video strategy.

  • 13th October
  • Grant Arnott
  • Comments 0