In the second of our ‘SEOmom’s Recipes for Search Success’, Gillian Muessig, President and Co-Founder of SEOmoz, explains the implications of ‘instant answers’ and how retailers can ensure they are optimised for these search results.
In the third part of our series on usability testing, Shefik Bey, Managing Director of UsabilityOne discusses the psyche behind website search and discusses how neurological testing can provide further insights to the customer user experience.
Google Places represents an opportunity for retailers to optimise both on and offline. We investigate what this new addition means to the search process and Monte Huebsch, CEO for AussieWeb shares how multichannel retailers can optimise and leverage Google Places for retail success.
In the first part of our ‘SEOmom’s recipes for search success’ video series, Gillian Muessig, President and Co-Founder of SEOmoz, shares her knowledge about the impact that Google Places will have on search and how retailers can take advantage of these changes.
Usability testing can not only reveal how customers are responding to your website, but works hand-in-hand with SEO/SEM strategy, gives insights into the ever elusive mindset of your ‘fans and followers’ and can provide valuable benchmarking information for implementation of new channels, such as mobile. Shefik Bey, Managing Director of UsabilityOne discusses usability testing as a part of the wider marketing mix.
Many retailers spend copious amounts of time driving traffic to websites via advertising and campaigns, without taking into consideration one of the most important factors – the user experience. Shefik Bey, Managing Director of UsabilityOne, discusses the importance of usability testing as a way in which to not only enhance the online experience, but overall website strategy.
Jethro Marks, Co-Founder and Director of TheNile.com.au, chats to PowerRetail.net about the strategies he has employed to drive the online success of his business and discusses the state of the Australian online retail landscape.
Jethro Marks, Co-Founder and Director of Australian online bookstore, TheNile.com.au, chats to PowerRetail.net about the ins and outs of running an online business in the competitive world of publishing.
Online Retailer keynote speaker DeVere Forster shares his thoughts on the Australian multichannel market, and how local retailers can avoid the early mistakes made by UK and US retailers.
Mark Gray, CEO of Channel Advisor Australia, delivered this presentation on leveraging marketplaces and the trends in comparison engines at the October 2010 InSite event in Melbourne.