All Pureplay

pepamack, online influencer

Online Influencers Recognised as Marketing Icons

Some of Australia’s top online retailers have developed a new initiative that identifies and celebrates a new wave of online icons, aka “influencers”, given their impact on the wonderful world of e-Commerce, and in our everyday lives today.

vinomofo singapore launch wine

Vinomofo Launches in Singapore

Following the success of their launch in New Zealand five months ago, Australian online wine retailer Vinomofo launches in Singapore today, which will help set it up for its big US expansion next year.

Don’t Let Delivery Blunders be Your Christmas Grinch

Delivery continues to be the number one source of frustration for Australian online shoppers, with the most common cause of negative experiences being products taking longer to arrive than specified, according to New Galaxy research commissioned by Appliances Online.

nora new board members

NORA Welcomes New Board Members

NORA’s fourth board member rotation took place at the NORA AGM earlier this month, welcoming some new (and familiar) faces to its panel, including Peter Mitchley-Hughes of Myer and Nathan Huppatz from

cotton on group black friday cyber monday

Cotton On Leverages Global Presence on Black Friday

As Christmas approaches, the Cotton On Group’s six retail brands Cotton On, Cotton On KIDS, Supre, Typo, Factorie and Rubi – are preparing for a record number of sales across its online and physical stores during Black Friday weekend and Cyber Monday.

cross-border e-commerce

How to Attract Cross-Border Shoppers

When it comes to cross-border shopping, Australians love to shop the globe. Likewise, sales are also climbing for international shoppers looking to buy Australian and the market opportunity is huge.