Pureplay
All Articles
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Securing a Full-on Fulfilment Strategy
Chris Morley might not be a retailer anymore, but his years of experience selling online means he knows what to look out for when delivering products to customers.
- 24th July
- Chris Morley
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Is There a Saturation Point for Online Retail?
As the recent results of NAB’s Online Retail Index reveal an industry slowdown, many have begun asking if we’ve reached an internet shopping saturation point. Chris Morley discusses the considerations involved in this knotty problem.
- 23rd July
- Chris Morley
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Group Buying Trends: What Do They Say About Australian Consumers?
LivingSocial has analysed consumer buying behaviour over the last financial year. Some results may be predictable, but others may surprise.
- 18th July
- Natasha Sholl
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The Ultimate Digital Service Guide – Part Two
Learn more tips and get some extra advice In the second and final part of Lior Levin’s Ultimate Digital Service Guide.
- 17th July
- Lior Levin
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Live Chat: The New Black for Customer Service
A recent research report from Boldchat reveals not only is live chat technology an extremely efficient method of customer service, it also boosts conversions and generates repeat business for retailers.
- 16th July
- Campbell Phillips
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Beating an Online Shopping Road Block: Foundation
The Adorebeauty Co-Founders and their latest business partner Michael Morris of The Converstaion have launched a new online store – Findation. Making it easier for the right foundation to be… found!
- 11th July
- Samantha Youl
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Create the Ultimate Digital Service Guide – Part One
In this two part series Marketing Consultant, Lior Levin takes you through his tips to improve your online business, making it the pinnacle for customer service.
- 26th June
- Lior Levin
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Boohoo: UK Online Fashion Hits New Zealand
boohoo.com has experienced success in its native UK market and has now announced extending its offering as far as New Zealand.
- 22nd June
- Campbell Phillips
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Lust Have It! Beauty is Only One Box Away
Beauty products are expensive, there’s no denying it. So finding a product that suits you and your skin can be a difficult task. The easy answer is to try them all! Lust Have It is the website brings beauty merchandise to your door.
- 21st June
- Samantha Youl
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