Pureplay
All Articles
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Study: Overseas Purchases on the Rise
The latest study from ACMA shows that the number of Aussies shopping on international websites is growing while the number shopping domestically declines. Time to panic, or just a sign that Australians are becoming more confident online?
- 17th November
- Natasha Sholl
- Comments 1
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Five Winning Site Search Tips to Increase Conversion
73% of visitors will leave your site if they can’t find what they are looking for! Mark Brixton from SLI Systems shares five tips to increase your site conversion.
- 16th November
- Mark Brixton
- Comments 3
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BigCommerce Gets Big Numbers – 20,000 and Counting
BigCommerce continues to grow at a rapid rate since launching in September 2009. Now powering over 20,000 online stores, it credits the inclusion of built-in marketing tools.
- 15th November
- Samantha Youl
- Comments 0
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Online Business Models Create Value
The next article in Charles Crouch’s series explores the importance of having an online business model to create value for your customers.
- 14th November
- Charles Crouch
- Comments 0
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THE ICONIC Launches with Three-Hour Free Delivery Offer
New fashion pureplayer THE ICONIC one-ups its competitors by offering free express-shipping nationwide, promising three-hour delivery to lucky Sydney-shoppers!
- 14th November
- Nirosha Methananda
- Comments 1
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Deloitte Survey Has the Online Shopping Statistics for This Christmas
Deloitte’s 26th annual holiday survey find e-tailers in a good position this Christmas. Especially e-tailers with free shipping! 69% of consumers choose to shop from sites with free shipping!
- 11th November
- Samantha Youl
- Comments 2
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Social Media Planning and Strategy
Why is a social media strategy important? Social media expert Jake Allan explains how you can implement social media to add value to your business.
- 10th November
- Jake Allan
- Comments 1
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Study: 50% of Twitter Followers More Likely to Purchase After You Tweet
Do you Tweet? Brand interaction is on the rise and a survey shows that when customers engage via Twitter they are more likely to purchase from your store.
- 9th November
- Natasha Sholl
- Comments 0
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OZhut Defies Retail Downturn and Expands Into Kitchenware
Australian niche pureplayer OZhut defies the retail downturn and is set to cash in over Christmas via its new foray into the competitive culinary realm.
- 8th November
- Nirosha Methananda
- Comments 1


