The Iconic app

Mobile Commerce: The Iconic’s App Holds its Shine

Setting the bar in Australian online retail, The Iconic is flying high on the success of their mobile app and a freshly launched mobile site. With half a million downloads in the past 9 months, the e-tailer’s laser focus on m-commerce has paid off.

Zappos' new Ask Zappos service

Ask Zappos Taking Social Shopping to New Heights

Now when you’re flicking through a mag and see a handbag you love, or someone on the bus is wearing a jacket you’ve just got to have, all you need to do is take a picture and send it to Ask Zappos. Stylists are on hand to help you find where to buy it.