Pureplay
All Articles
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Wonderbra Encourages Women to take ‘The Ultimate Plunge’ Online
Sure to attract attention, Wonderbra kicks of its latest digital social media campaign for its new ultimate plunge bra with an experiential bungee twist!
- 9th December
- Nirosha Methananda
- Comments 0
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brandsExclusive Updates iPhone App
With a sharp rise in customers accessing its site via mobile, online shopping club brandsExclusive gives its iPhone app a major overhaul, bringing it up to speed for users on-the-go.
- 9th December
- Elisabeth Lambert
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Vinspi Offers Bespoke Suit Haven to Fashionable Aussie Blokes
Newly launched pureplayer Vinspi, sets its sights on gaining market share from department stores and suit labels, by offering Aussie men tailor-made suits online.
- 8th December
- Nirosha Methananda
- Comments 0
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Amazon Attacks Offline Competitors with Tantalising Price Comparison Offer for Consumers
Amazon is bringing out the big guns for Christmas and running an assault on all multichannel fronts with a tantalising offer to drive offline consumers to purchase online!
- 8th December
- Nirosha Methananda
- Comments 0
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Online Shoppers Abandon Shopping Carts After Four Minutes
Research by Experian has found that lengthy security procedures will cause online shoppers to abandon a transaction and opt for a competitor after four minutes.
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Ozsale launches iPhone App
Australian pureplay retailer, Ozsale, has entered the world of mobile commerce and multi-channel retail, with the launch of its iPhone application.
- 8th December
- Elisabeth Lambert
- Comments 0
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Americans Spend $20 Billion Online During Holiday Season
In previous years, growth in online spending was driven by the number of shoppers – this year, it is determined by the amount they spend.
- 7th December
- Campbell Phillips
- Comments 0
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US Investors to Tap Australian Tech Talent
The big names from PayPal and Facebook are planning a visit to Australia in January to scout start-up tech talent. 2012 looks to continue the stellar year of investment seen by Aussie entrepreneurs in 2011.
- 7th December
- Natasha Sholl
- Comments 0
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Wishlists Take the Pain Out of Shopping this Christmas
Holiday shopping has become less of a logistical nightmare and more of a fuss-free prelude to Christmas, thanks to the rise of the digital wishlist.
