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Email Optimisation for Maximum ROI

At the recent Optimise and Thrive breakfasts in Melbourne and Sydney, guest speaker Jeff Clark, Managing Director of Engage Digital, discussed how effective email can be as a retail marketing channel – if you apply the appropriate strategy. Jeff shares his essential insights into how to maximise your email marketing ROI.

Social Shopping

With 96% of Gen Y now subscribed to at least one online social networking site, it is clear that social media is becoming a powerful tool for online retailers. But this trend is growing in a new direction. The powerful youth demographic are driving a new trend towards “social shopping”. With recent changes to the way […]

Top 5 Social Media Brands Every Retailer Should Know

The proliferation of social media tools, huge developments in mobile internet technology and the prevalence of smartphones mean consumers are spending more time online than ever before. The internet plays a vital role in aiding individuals to relate to people and brands whose opinions and interests are closely aligned with their own. With new social […]

Top Tips For Website Optimisation To Drive Conversion

No matter how effective your search, email, or social media strategies may be, if your site is not optimised to drive conversion, your marketing dollars are being wasted. To compound matters, almost all retailers are also throwing dollars at developing iPhone apps and other expensive projects that deliver very little by way of ROI, when […]

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Case Profile – Shoes of Prey

Could you get 500,000 hits for $1000 and a pair of shoes? Get the full story behind Shoes of Prey, an innovative new Australian online retail business giving female customers the opportunity to design their dream shoes, have them specially handmade and shipped to their doorstep.

Does your business need an app?

Just when you thought you were getting the hang of using Facebook for your business… Those crazy kids at Apple have changed the game again, launching their iPad last month in the US and bringing with it a whole new generation of ways to make the online shopping experience easier for your customer. You can harness […]

matthew szymczyk

How Interactive Video Changes Everything

With high speed broadband becoming ubiquitous, video content is a key channel for communicating with customers via the internet. Read on for some examples of best practice and a look at what many claim will be the next big thing in online retail – augmented reality.