Sure to attract attention, Wonderbra kicks of its latest digital social media campaign for its new ultimate plunge bra with an experiential bungee twist!
With a sharp rise in customers accessing its site via mobile, online shopping club brandsExclusive gives its iPhone app a major overhaul, bringing it up to speed for users on-the-go.
Newly launched pureplayer Vinspi, sets its sights on gaining market share from department stores and suit labels, by offering Aussie men tailor-made suits online.
Amazon is bringing out the big guns for Christmas and running an assault on all multichannel fronts with a tantalising offer to drive offline consumers to purchase online!
Research by Experian has found that lengthy security procedures will cause online shoppers to abandon a transaction and opt for a competitor after four minutes.
Australian pureplay retailer, Ozsale, has entered the world of mobile commerce and multi-channel retail, with the launch of its iPhone application.
In previous years, growth in online spending was driven by the number of shoppers – this year, it is determined by the amount they spend.
The big names from PayPal and Facebook are planning a visit to Australia in January to scout start-up tech talent. 2012 looks to continue the stellar year of investment seen by Aussie entrepreneurs in 2011.
Holiday shopping has become less of a logistical nightmare and more of a fuss-free prelude to Christmas, thanks to the rise of the digital wishlist.
Not content with its search giant status, Google is planning to launch a one-day shipping service in a move set to challenge the supremacy of Amazon Prime.