A new report indicates that cross-border purchases are being fuelled by consumers increasingly buying products from overseas websites that they can’t find or are too expensive locally.
All Research and Intelligence
Retargeting has been a throw-around term since marketing made the shift from guess-and-test programs to real-time programmatic campaigns. But how are advertisers currently leveraging retargeting across their marketing mix?
eBay has teamed up with analyst firm Telsyte to determine the dominant sales trends and behavioural choices of eBay customers, published in a new report just released.
In light of a rapidly changing retail technology environment, are retailers equipping themselves to serve the new fundamentals of converged retail – right product, right place, right time, right price – anywhere?
A Gartner report indicates customer experience priorities for 2015 are aimed at improving consistency across channels and acting as ‘one’ unified organisation.
iResearch, a provider of market data to Chinese internet juggernauts Alibaba and JD.com, has released a report on Chinese online retail growth and its implications for the Australian market.
Half of surveyed Aussie and Kiwi consumers head in-store or to competitors when faced with website difficulties, according to latest Rackspace research.
The 2015 Sensis Social Media Report may indicate fewer Australian internet users active on social media this year, but the amount of time people spent on sites including Facebook, LinkedIn and Instagram is rising.
With mobile use increasing among Australians, and a substantial amount of internet time dedicated to social networking sites, it’s no wonder social retargeting is a hot topic for marketers.
The latest research from Roy Morgan indicates online shopping enjoyed huge success last year, with over seven million Australians aged 14+ buying at least one item over a four week period.