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Buy button

Do Buy Buttons Have a Future?

Buy buttons took off in 2015, with most major social media platforms launching a social commerce option. But are they a fad, or are buy buttons here to stay?

Display advertising

The $7.5 billion Online Advertising Scandal

Are you paying for cost-per-impression advertising? If so, you might not be getting what you’re paying for. Some experts say that the majority of internet display ads will never be seen by human eyes.