Site Optimisation & Design

All Articles

• The Benefits of UGC – Part Two: Marketing

  In addition to the SEO benefits of UGC we have discussed previously in The Benefits of UGC – Part One: Search, there are many applications for UGC in your marketing efforts too. In the second part of our discussion on UGC, we will look at some great ways UGC is being integrated into customer service [...]

  • 13th August
  • Lara McPherson
  • Comments 3

• The Benefits of User-Generated-Content Part One: Search

  If it isn’t already, User Generated Content (UGC) should be high on the list of things for online retailers to investigate, initiate and integrate into their e-commerce stores. Why? E-commerce experts are touting UGC as the next step for retailers looking to improve their discoverability and increase engagement with customers. Not only is UGC great [...]

  • 3rd August
  • Lara McPherson
  • Comments 3

• 10 Common Mistakes in E-Commerce Design and How to Avoid Them

  There are a few elements of site design which are widely understood to adversely affect online business. White Labelled, an outsourced digital agency that provides white labelled services for companies to re-brand as their own, gives advice on design mistakes and how to avoid them.

  • 27th July
  • Elisabeth Lambert
  • Comments 0

• Top Tips for Reducing Shopping Cart Abandonment and Driving Conversion

  Shopping cart abandonment and low conversion rates are a problem for all online retailers. International e-commerce expert Martin Newman shares his top tips for improving conversion and keeping your customers shopping.

  • 21st July
  • Martin Newman
  • Comments 2

• Case Profile – Zazzle

  For Mike Karns, Director of Consumer Marketing and International at Zazzle, the key ingredients for success in e-commerce are the three Ps – but they’re not the same Ps you may have learned along with your marketing study. “People, product, and passion!” he says with a level of enthusiasm indicative of the whole Zazzle approach [...]

  • 20th July
  • Lara McPherson
  • Comments 0

• 5 Things You Need to Know About E-Commerce (But No One Ever Tells You)

  Are you focused on the right areas to generate the best returns for your online retail business? Following his popular presentation at the Online Retailer Conference, Tangent One’s Greg Jackson delivers his five key insights (plus a bonus extra) into what really matters most in e-commerce.

  • 19th July
  • Greg Jackson
  • Comments 0

• The Relevance of Personalising the Customer Experience

  If you think personalisation is simply creating a mail merge that plugs names from a database into stock standard email blasts, then it’s time to wise up. Start employing genuine personalisation techniques that will not only increase customers and returns, but will give you the competitor advantage too. To begin with, it’s important for online [...]

  • 22nd June
  • Elisabeth Lambert
  • Comments 3

• Five Great Ideas for On-site Search Engine Optimisation

  Is your on-site search engine performing at its peak? Special guest Shaun Ryan, CEO of SLI-Systems, offers up five top tips for revamping your on-site search tools to drive conversions and increase customer value.

  • 14th June
  • Lara McPherson
  • Comments 0

• Top Tips For Website Optimisation To Drive Conversion

  No matter how effective your search, email, or social media strategies may be, if your site is not optimised to drive conversion, your marketing dollars are being wasted. To compound matters, almost all retailers are also throwing dollars at developing iPhone apps and other expensive projects that deliver very little by way of ROI, when [...]

  • 12th June
  • Martin Newman
  • Comments 0