We shouldn’t just be listening to the voice of our customers – we should also listen to what those who didn’t buy from your store are saying. Non-customers can provide valuable insights for retailers into potential barriers to their purchase and customer service issues.
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Artificial intelligence marketing solutions offer ways to bridge the gap between data science and execution. The process of sifting through and analysing huge dumps of data was once an insurmountable process and is now not only feasible, but it’s actually easy.
Today’s retail marketing teams are tasked with constantly increasing leads, conversions, and, subsequently, revenue. By utilising the right marketing automation technology, brands can boost sales productivity by as much as 14.5% and reduce marketing overheads by at least 12.2%.
In the past 4 years, a number of entrepreneurs have made their way, and solid mark in the retail and e-commerce space, including, Rebecca Minkoff, Brosa, Disrupt Sports and Showpo, just to name a few… and they are nailing it!
An influencer can be a perfect and powerful add-on to a marketing campaign, as long as you find an individual or brand with great presence in a market, and whose messages have impressive reach, frequency and independence.
While the lines are a bit blurred, and the debate is frequent, at their core however, the definitions of multichannel and omnichannel marketing are similar. Let’s take a look.
The retail industry is one of Australia’s biggest industries. Over 1.2 million people are employed and the industry turned-over $25 Million in January 2017 alone. So while people continue to cry that the industry is dying, the reality is far from that picture.
The United Kingdom’s food and grocery sector is one of the most dynamic and competitive markets on the planet, with IGD predicting 10% market growth to £196.9bn over the next five years. Underpinning this dramatic growth is online which remains the foremost growth channel at +68%.
Square have announced its new Build with Square payment APIs in Australia, empowering online and offline businesses with payment solutions to service omnichannel needs.
With an increase in charities in 2016 over last year, Australians are perhaps all set to become more generous this Christmas. As the annual custom of sharing during Christmas approaches, read on to know whether charity begins at home for the Aussies!