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Why the Non-Customer Voice is Also Important

We shouldn’t just be listening to the voice of our customers – we should also listen to what those who didn’t buy from your store are saying. Non-customers can provide valuable insights for retailers into potential barriers to their purchase and customer service issues.


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What is Artificial Intelligence Marketing?

Artificial intelligence marketing solutions offer ways to bridge the gap between data science and execution. The process of sifting through and analysing huge dumps of data was once an insurmountable process and is now not only feasible, but it’s actually easy.

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11 Best Examples of B2C Marketing Automation

Today’s retail marketing teams are tasked with constantly increasing leads, conversions, and, subsequently, revenue. By utilising the right marketing automation technology, brands can boost sales productivity by as much as 14.5% and reduce marketing overheads by at least 12.2%.

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Management in the Modern Retail Space

The retail industry is one of Australia’s biggest industries. Over 1.2 million people are employed and the industry turned-over $25 Million in January 2017 alone. So while people continue to cry that the industry is dying, the reality is far from that picture.

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UK’s Tesco Focusing on ‘Convenient Commerce

The United Kingdom’s food and grocery sector is one of the most dynamic and competitive markets on the planet, with IGD predicting 10% market growth to £196.9bn over the next five years. Underpinning this dramatic growth is online which remains the foremost growth channel at +68%.

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Does Charity Begin At Home For Australians?

With an increase in charities in 2016 over last year, Australians are perhaps all set to become more generous this Christmas. As the annual custom of sharing during Christmas approaches, read on to know whether charity begins at home for the Aussies!