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Big Changes Our Online Retailers See Ahead

Meet these forward thinking Australian entrepreneurs who are experiencing over 100% YOY growth by embracing global demand through social media and cloud-based business innovation and hear about their survival strategies outside traditional retail.

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Why the Non-Customer Voice is Also Important

We shouldn’t just be listening to the voice of our customers – we should also listen to what those who didn’t buy from your store are saying. Non-customers can provide valuable insights for retailers into potential barriers to their purchase and customer service issues.

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What is Artificial Intelligence Marketing?

Artificial intelligence marketing solutions offer ways to bridge the gap between data science and execution. The process of sifting through and analysing huge dumps of data was once an insurmountable process and is now not only feasible, but it’s actually easy.

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11 Best Examples of B2C Marketing Automation

Today’s retail marketing teams are tasked with constantly increasing leads, conversions, and, subsequently, revenue. By utilising the right marketing automation technology, brands can boost sales productivity by as much as 14.5% and reduce marketing overheads by at least 12.2%.