Retailers are starting to wake up to the potential offered by microlocation technology, with stores adopting beacons to integrate online channels into the in-store customer experience.
Facebook will use its expansive collection of user data to power Atlas, a refurbished Microsoft ad service that will let Facebook sell targeted ads on third-party websites.
Localz, a Melbourne based micro location technology startup, has won an incubator investment from British department store chain John Lewis, valued at over AU$180,000.
With the release of a new device, iOS and payment system from Apple, retailers should be aware of how these changes will soon be affecting their ability to service customers.
US department chain Macy’s plans to roll out iBeacons across all its stores, installing 4,000 units by the end of the year.
A point-of-sales start-up from New Zealand has broken into the mainstream by featuring prominently in a recent episode of Channel 9’s ‘The Block’.
Big data has been a big deal for a number of years now, but among all the confusion and hype there are some genuine concerns surrounding this trending utility, writes Sunil Kumar.
Amazon continues to make headlines with the acquisition of premier live streaming service Twitch, after heavy market speculation that YouTube was set to make the purchase.
After implementing a number of upgrades to its online service offering, including enhanced search features, Dick Smith posted a huge gain in online sales.
The SAP-owned hybris software has announced that systems integration firm contiigo will be its first Australian “Platinum Partner”.