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Display advertising

The $7.5 billion Online Advertising Scandal

Are you paying for cost-per-impression advertising? If so, you might not be getting what you’re paying for. Some experts say that the majority of internet display ads will never be seen by human eyes.

Retail's best kept secret

Retail’s Best Kept Secret

There’s a secret ingredient in the recipe for retail success. The retailers that use it are becoming the Master Chefs of the industry while the rest are falling behind, according to Chris Morley.